Walton, the local manufacturers of electronics products like television, refrigerator, mobile and home appliances has experienced about 45% growth in sales of fridges during Ramadan compared to the month of Ramadan last year.
“The sales of Walton products especially refrigerator witnessed robust growth beyond the expectation during this Ramadan,” said Emdadul Haque Sarkar, marketing head and executive director of Walton Group.
“We set a target of selling 1.20 lakh units of refrigerators in the month of Ramadan. But before the end of Ramadan, we sold out 1.47 lakh pieces, he said in a statement yesterday.
The overall growth in the sales of Walton products in this Ramadan is 45% to 52% compared to the last Ramadan, he said.
In addition, the announcement of selling Walton brand LED (Light Emitting Diode) televisions at CRT (Cathode Ray Tube) prices in the beginning of Ramadan also resulted in crossing the sales target of LED TV in Ramadan, he added.
The offer of selling Walton brand products at maximum three years installment facility also pushed the company’s sales up, he observed.