Online commerce through Facebook is currently dominating a significant portion of the trade industry. It plays a crucial role by providing a platform for young entrepreneurs, contributing to women's empowerment and allowing them to establish their own brands and become independent. Every business requires effective marketing strategies, and that's where influencers come in. While the term "influencer" is well-known in the Western world, it is relatively new in Bangladesh. Nevertheless, this concept has gained immense popularity and is making a remarkable impact on the online sector in a short period.
Nasrin Akter Faria is a prominent figure in the online fashion industry of Bangladesh. She is a beauty and lifestyle vlogger, a social media influencer, and the founder of 'Farias Mirror' (https://www.facebook.com/MIRRORBYFARIA), a large community with over 800,000 active female followers. Faria collaborates with both local and international brands, serving as a Brand Ambassador and Promoter on social media. She has been endorsing international and local brands since the inception of this platform and also manages two other groups called 'Divine Divas' and 'Makeup Blossom by Faria.'
In her personal life, Faria is a full-time mother to her two children and takes care of her family. She actively engages in various social work initiatives. She got married while still in college, trying to balance her past and current life, and soon after her wedding, she discovered she was pregnant. While carrying her daughter, she persevered through the challenges and managed to appear for her higher secondary examination simultaneously.
Time passed, and she became a mother. However, she remained optimistic about her studies and enrolled in a Bachelor of Commerce program at a women's college, juggling her responsibilities as a mother. It was her family who provided unwavering support during this challenging time, and her spouse emerged as the most influential person in her journey. After completing her education, she faced limitations in pursuing external work due to her daughters. Despite this, she actively participated in female groups on social media, sharing her thoughts and lifestyle activities. Her diligence and dedication garnered widespread admiration from women in these groups. Discovering that a large number of young girls had become her fans, she decided to create her own exclusive group to connect with her well-wishers. She named the group 'Divine Divas,' and today she is the proud owner of various platforms such as 'Farias Mirror,' 'Makeup Bloom by Faria,' and 'Divine Divas.'
Currently, Faria works as the brand ambassador for at least seven to eight brands, collaborating with renowned clothing lines, fashion houses, and jewelry brands. Over the past few years, she has worked with hundreds of brands, including several international ones.
As a woman, Faria constantly strives to empower women. She enjoys working with aspiring entrepreneurs to enhance their businesses, and she finds great joy in witnessing the positive outcomes of her collaborations. Seeing an entrepreneur gain a larger audience or generate more revenue after her involvement with their brand is a truly rewarding experience for her. She aims to continue her work and contribute to improving the overall online commerce landscape in Bangladesh.
According to Nasrin Akter Faria, social media is playing a crucial role in empowering women in our country. She also believes that digital technology will be vital for businesses in the future. Harnessing the power of connection is essential for our growth and progress in all aspects of life.