Over 25 million viewers watched the Fifa World Cup Qatar 2022 Round of 16 on Toffee, the only digital entertainment app livestreaming the mega sports event in Bangladesh for the first time in the country's history.
Football fans from all across the country can enjoy World Cup matches on Toffee from any network, said a press release issued on Thursday.
The milestone achievement was celebrated on Thursday at Banglalink's office in the presence of Kaan Terzioglu, CEO of Veon Group and chairman of the board of Banglalink, and Augie K Fabela II, chairman emeritus and co-founder, Veon, Banglalink's parent company.
Also present at the celebration event were Erik Aas, chief executive officer, Banglalink, Upanga Dutta, chief commercial officer, Banglalink, Abdul Muqit Ahmed, digital services director, Toffee, and other top management members of the organization.
“World Cup streaming has proved to be a compelling digital operator service and demonstrates the huge potential for digital entertainment on mobile devices,” said Kaan Terzioglu.
“For the first time in history, football fans in Bangladesh can watch their much-loved sport from a device of their choice wherever they are in the country. The high-speed connectivity and world-class services are fueling Bangladesh's dynamic economic growth and empowering the lives of people,” he said.
Erik Aas said: “We introduced the World Cup livestreaming facility on Toffee to offer a superior quality viewing experience to millions of football fans in Bangladesh. Their overwhelming responses show the extent of our success in this endeavor. We expect to see more views per match with the tournament reaching the more exciting quarter-final stage.”
Toffee, a video-streaming app, launched in November 2019.
Toffee is accessible to everyone from any network and it is absolutely free. It can be enjoyed on Android smartphones, Android TVs and iOS devices.
Toffee currently has 80+ national and international live TV channels, live sports and offers a large collection of video-on-demand and user-generated content.