The ex-employee was subjected to racist abuse and a hostile work environment
A California verdict ordering Tesla to pay a Black former employee $137 million in damages for turning a blind eye to racism the man encountered at the firm's Silicon Valley auto plant is a resounding message to corporate America in the eyes of his attorney.
"They awarded an amount that could be a wake-up call for American corporations," civil rights attorney Larry Organ told AFP on Tuesday.
"Don't engage in racist conduct and don't allow racist conduct to continue," Larry added.
Owen Diaz was hired through a staffing agency as an elevator operator at the electric vehicle-maker's Fremont factory between June 2015 and July 2016, where he was subjected to racist abuse and a hostile work environment, according to the court filing.
In his lawsuit filed in 2017, Diaz said African-American employees at the factory, where his son also worked, were regularly subjected to racist epithets and derogatory imagery.
Instead of a modern workplace, the plaintiffs "encountered a scene straight from the Jim Crow era," said the suit, originally filed by Diaz, his son Demetric and a third former employee.
The court filing said: "Tesla's progressive image was a facade papering over its regressive, demeaning treatment of African-American employees."
Diaz alleged that, despite complaints to supervisors, Tesla took no action over the regular racist abuse.
The jury at the federal court in San Francisco on Monday awarded Diaz $130 million in punitive damages and $6.9 million for emotional distress, Organ confirmed.
Referring to the panel of jurors he said: "I knew all along Owen was telling the truth, I just had to prove it to eight strangers."
"Normal, everyday folks see through the BS that corporate America spins," he added.
The lengthy legal battle pitted Organ's small civil rights law firm of six attorneys against a well-resourced adversary.
Following the verdict, Tesla released a blog post by human resources vice president Valerie Capers Workman, which it said had been distributed to employees.
In her post, Workman downplayed the allegations of racist abuse in the lawsuit but acknowledged that at the time Diaz worked there, Tesla "was not perfect."
She wrote: "In addition to Mr. Diaz, three other witnesses (all non-Tesla contract employees) testified at trial that they regularly heard racial slurs (including the n-word) on the Fremont factory floor."
"While they all agreed that the use of the n-word was not appropriate in the workplace, they also agreed that most of the time they thought the language was used in a 'friendly' manner and usually by African-American colleagues," her post added.
Workman said Tesla had responded to Diaz's complaints, firing two contractors and suspending a third.
"Our whole theme was that Tesla was taking zero responsibility."
Organ said: "I think they are doing the same thing now: making excuses."
Workman stressed that Tesla had made changes since Diaz worked at the company, adding a diversity team and an employee relations team dedicated to investigating employee complaints.
Workman said: "While we strongly believe that these facts don't justify the verdict reached by the jury in San Francisco, we do recognize that in 2015 and 2016 we were not perfect."
"We're still not perfect. But we have come a long way from 5 years ago. We continue to grow and improve in how we address employee concerns. Occasionally, we'll get it wrong, and when that happens we should be held accountable."
Tesla, a global leader in electric cars, has a market capitalization of around $780 billion. Its chief executive, tech entrepreneur Elon Musk, is the world's richest person, currently worth $211 billion, according to the Bloomberg Billionaires Index.