Many tech workers at companies - including Facebook Inc, Alphabet Inc's Google, and Amazon.com Inc - have actively pursued social justice issues in recent years
Facebook employees critical of CEO Mark Zuckerberg's decision not to act on President Donald Trump's inflammatory comments about US protests went public on Twitter, praising the rival social media company for acting, and rebuking their own employer.
Many tech workers at companies - including Facebook Inc, Alphabet Inc's Google, and Amazon.com Inc - have actively pursued social justice issues in recent years, urging their employers to take action and change policies.
Even so, the weekend criticism marked a rare case of high-level employees publicly taking their chief executive to task, with at least three of the seven critical posts seen by Reuters coming from people who identified themselves as senior managers.
"Mark is wrong, and I will endeavor in the loudest possible way to change his mind," wrote Ryan Freitas, whose Twitter account identifies him as director of product design for Facebook's News Feed. He added he had mobilized "50+ likeminded folks" to lobby for internal change.
Jason Toff, identified as director of product management, wrote in a tweet: "I work at Facebook and I am not proud of how we’re showing up. The majority of co-workers I’ve spoken to feel the same way. We are making our voice heard."
"We recognize the pain many of our people are feeling right now, especially our Black community," Facebook spokesman Andy Stone wrote in a text, referring to company employees.
"We encourage employees to speak openly when they disagree with leadership. As we face additional difficult decisions around content ahead, we'll continue seeking their honest feedback."
Twitter Inc on Friday affixed a warning label to a tweet from Trump in which he had included the phrase "when the looting starts, the shooting starts." Twitter said the tweet violated its rules against glorifying violence but was being left up as a public service exception.
Nationwide unrest erupted after the death of a black man, George Floyd, in police custody in Minneapolis last Monday. Video footage showed a white officer kneeling on Floyd's neck for nearly nine minutes before he died.
Facebook declined to take action on the same message, with Zuckerberg saying in a Facebook post on Friday that while he found the remarks "deeply offensive," they did not violate company policy against incitements to violence and people should know whether the government was planning to deploy force.
In the post, Zuckerberg, who last week took pains to distance his company from the fight between the president and Twitter, also said Facebook had been in touch with the White House on Friday to explain its policies. Facebook later confirmed reporting by news website Axios that Zuckerberg had a call with Trump.
But some of the dissenting employees directly praised Twitter's response.