• Wednesday, Nov 25, 2020
  • Last Update : 03:42 am

US agency says Facebook ads let landlords discriminate

  • Published at 09:35 am August 18th, 2018
Facebook
Facebook said it prohibits discrimination and has strengthened its systems during the past year to protect against targeting being misused by advertisersAFP/File

A formal complaint said that Facebook advertisers were able to target offers of homes available for rent or sale based on factors such as race, religion, gender, nationality, or disabilities

The US Department of Housing and Urban Development on Friday accused Facebook of breaking the law by letting landlords and home sellers use its ad-targeting system to discriminate against potential buyers or tenants.

A formal complaint filed by HUD said that Facebook advertisers were able to target offers of homes available for rent or sale based on factors such as race, religion, gender, nationality, or disabilities.

That precision allowed landlords or home sellers to discriminate against certain groups of people in violation of the US Fair Housing Act, according to the claim.

"When Facebook uses the vast amount of personal data it collects to help advertisers to discriminate, it's the same as slamming the door in someone's face," Anna Maria Farias, HUD's assistant secretary for fair housing and equal opportunity, said in a release.

The formal complaint came after a HUD investigation confirmed that advertisers on Facebook could exclude categories such as people who expressed interest in assistance dogs, parenting, China, or the Bible, according to the agency.

Facebook prohibits discrimination and has strengthened its systems during the past year to protect against targeting being misused by advertisers, a spokesman told AFP.

"There is no place for discrimination on Facebook," the spokesman said.

"We're aware of the statement of interest filed and will respond in court; and we’ll continue working directly with HUD to address their concerns."

50
50
blogger sharing button blogger
buffer sharing button buffer
diaspora sharing button diaspora
digg sharing button digg
douban sharing button douban
email sharing button email
evernote sharing button evernote
flipboard sharing button flipboard
pocket sharing button getpocket
github sharing button github
gmail sharing button gmail
googlebookmarks sharing button googlebookmarks
hackernews sharing button hackernews
instapaper sharing button instapaper
line sharing button line
linkedin sharing button linkedin
livejournal sharing button livejournal
mailru sharing button mailru
medium sharing button medium
meneame sharing button meneame
messenger sharing button messenger
odnoklassniki sharing button odnoklassniki
pinterest sharing button pinterest
print sharing button print
qzone sharing button qzone
reddit sharing button reddit
refind sharing button refind
renren sharing button renren
skype sharing button skype
snapchat sharing button snapchat
surfingbird sharing button surfingbird
telegram sharing button telegram
tumblr sharing button tumblr
twitter sharing button twitter
vk sharing button vk
wechat sharing button wechat
weibo sharing button weibo
whatsapp sharing button whatsapp
wordpress sharing button wordpress
xing sharing button xing
yahoomail sharing button yahoomail