• Wednesday, Dec 01, 2021
  • Last Update : 06:34 pm

UK to impose tougher rules on Google, Facebook

  • Published at 04:54 pm November 27th, 2020
Facebook Google Twitter
File photo: Facebook, Google and Twitter logos are seen in this combination photo Reuters

The new regulator will be launched in April and could have powers to ‘suspend, block and reverse decisions of tech giants’

Britain announced Friday it will set up a watchdog to regulate tech giants such as Facebook and Google and improve their transparency on using people's data and personalized advertising.

The Department for Culture, Media and Sport said in a statement that the new regulator, the Digital Markets Unit, will "govern the behaviour of platforms that currently dominate the market, such as Google and Facebook."

The aim is "to ensure consumers and small businesses aren't disadvantaged," it said.

The unit is being created after the UK Competition and Markets Authority (CMA) said in July that existing laws were not effective and a new regulatory regime was needed to control internet giants that earn from digital advertising.

The CMA has backed the new rules while it has not taken direct action against Facebook and Google.

"Our new, pro-competition regime for digital markets will ensure consumers have choice, and mean smaller firms aren't pushed out," said Business Secretary Alok Sharma.

Britain acknowledged the online platforms bring "huge benefits for businesses and society" but said the "concentration of power amongst a small number of tech companies" was curbing growth and innovation in the industry, which could have "negative impacts" for the public.

A new statutory code will aim to make the tech giants "more transparent about the services they provide and how they are using consumers' data," it said.

Consumers will be able to choose whether to see personalized advertising, the government said.

The new regulator will be launched in April and could have powers to "suspend, block and reverse decisions of tech giants," order them to take actions and impose fines.

The new code could also mean online platforms have to offer fairer terms to news publications.

There have been calls for Facebook and Google to give a larger share of their advertising revenue to media organizations whose content they use.

According to the CMA, last year around 80% of the $18.7 billion spent on digital advertising went to Google and Facebook.

Newspapers are dependent on the online giants for traffic, with around 40% of visits to their sites coming via Facebook and Google.

Google reacted by saying it wants to "work constructively" with the new regulator.

Facebook is preparing to launch its Facebook News service in the UK, which works with news media and includes original reporting.

It said it remains "committed to working with our UK industry partners to find ways to support journalism and help the long-term sustainability of news organizations."


67
Facebook 64
blogger sharing button blogger
buffer sharing button buffer
diaspora sharing button diaspora
digg sharing button digg
douban sharing button douban
email sharing button email
evernote sharing button evernote
flipboard sharing button flipboard
pocket sharing button getpocket
github sharing button github
gmail sharing button gmail
googlebookmarks sharing button googlebookmarks
hackernews sharing button hackernews
instapaper sharing button instapaper
line sharing button line
linkedin sharing button linkedin
livejournal sharing button livejournal
mailru sharing button mailru
medium sharing button medium
meneame sharing button meneame
messenger sharing button messenger
odnoklassniki sharing button odnoklassniki
pinterest sharing button pinterest
print sharing button print
qzone sharing button qzone
reddit sharing button reddit
refind sharing button refind
renren sharing button renren
skype sharing button skype
snapchat sharing button snapchat
surfingbird sharing button surfingbird
telegram sharing button telegram
tumblr sharing button tumblr
twitter sharing button twitter
vk sharing button vk
wechat sharing button wechat
weibo sharing button weibo
whatsapp sharing button whatsapp
wordpress sharing button wordpress
xing sharing button xing
yahoomail sharing button yahoomail