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Report: Apple to unveil iPhone 12 on Oct 13

  • Published at 12:57 pm October 8th, 2020
File photo: The Apple logo is displayed at an event at their headquarters in Cupertino, California, US September 10, 2019 Reuters

This launch is a once in a decade event for Apple, according to an analyst

Apple has just announced another virtual event to unveil iPhone 12 on October 13.

Last month, during the 2020 Apple event, the new iPhone was announced like every year since 2012's iPhone 5, reports Cnet.

During the event, the new Apple Watch and iPad models and a bundled subscription service were unveiled, but no new iPhone. 

The company's next-generation smartphone, often called the iPhone 12, will have a new box-ier iPad Pro-inspired look, faster processing chips and a 5G wireless technology, the report said.

Features on the iPhone 12

The new iPhone is the smartphone that Apple fans and industry watchers alike have been waiting for a while to see. It will have the first major revamp of the iPhone's design since 2017, when Apple introduced its $1,000 iPhone X, with its new face unlocking design and better screen technology. 

One survey from Decluttr, a device recycler and reseller, found that a "staggering" 53% of respondents plan to buy this year's iPhone, touching off what analysts call a "supercycle" of phone upgrades, Cnet said.

“We believe iPhone 12 represents the most significant product cycle for Cook & Co since iPhone 6 in 2014 and will be another defining chapter in the Apple growth story looking ahead despite a softer consumer spending environment," Wedbush analyst Daniel Ives wrote a note on Tuesday to investors. 

He called this launch a "once in a decade" event for Apple.

Apple's event always promises to be interesting. This is the third such big product announcement Apple has made during the coronavirus pandemic, which has infected more than 35.6 million people worldwide and killed more than 1m. 

While the iPhone will be a key product at Apple's event this year, and likely what most people focus their attention on, the company is expected to have other devices to show off also. 

The new devices include the new Apple-branded over-ear headphones called the AirPods Studio, potential updates for the $299 HomePod speaker, a potential "iPhone Mini" that sits somewhere the $399 iPhone SE and $699 iPhone 11 and maybe, potentially, even Apple's long-rumored AirTags beacons to find lost keys, among other things, the report further said.

Overlap with Amazon event

Apple's event will overlap with Amazon's annual Prime Day sales event, which is being held on October 13 and 14. 

Amazon typically holds its annual shopping holiday during the summer months, but like everything else, the coronavirus appeared to throw off those plans too.

So far in 2020, Apple has released several big products without a formal event, including the revamped MacBook Air and MacBook Pro, the 27-inch iMac and the iPad Pro. 

That means that even if something does not appear at the expected October event, there is still a chance it could turn up after that.

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