The programme aims at observing the traditional celebration in urban atmosphere.
PRAN Chinigura aromatic rice is hosting the festival.
Mohammad Shahan Shah Azad, chief operating officer, Md Mustafizur Rahman, category manager of Banga Millers Ltd, and Mehedi Hasan, executive director of Showbiz Entertainment, spoke at a press conference held at Pran-RFL Centre in the capital yesterday.
Mohammad Shahan Shah Azad said: “To survive village tradition is the main goal of our festival. We would organize such festival every year.”
He, however, advocated for spreading cultural messages to town and world people through such programmes.