• Monday, Jan 18, 2021
  • Last Update : 06:36 pm

Startup ‘Chotu’ comes to rescue a cash-crunched India

  • Published at 04:04 pm November 23rd, 2016
Startup ‘Chotu’ comes to rescue a cash-crunched India
Huge bank queues have become an ubiquitous sight across India after the government suddenly withdrew the two highest denomination notes from circulation two weeks ago -- but now you can hire-a-queuer online. New Delhi-based startup BookMyChotu -- a play on the Hindi word "chotu" meaning "little one" -- is cashing in on the cash crunch, offering a solution for those willing to pay someone to stand in line for them. "Are you short of cash? Need a Helper to stand in queue of the bank/ATM till the time your turn comes??" reads an ad on the company's Facebook page. "Our boys will not go inside bank, they will just stand in the queue for our customers as we understand that there can be some emergency and our helpers can help you by saving your valuable time." A "chotu" costs Rs90 ($1.30) per hour or Rs550 for waiting for a maximum of eight hours, and is only available in Delhi and neighbouring cities. [caption id="attachment_35746" align="aligncenter" width="800"]Rate of BookMyChotu BookMyChotu package rates Collected from website[/caption] Indians have until the end of the year to exchange their old 500 and 1,000 notes – 85% of the cash in circulation -- for the new 500 and 2,000 rupee bills, or deposit them into accounts. The surprise decision is part of the government's assault on "Black money" -- undeclared, unaccounted cash -- and aims to bring more money into the formal banking system and ultimately boost the economy. But it has caused a rush on the banks, while shortages of new notes and problems recalibrating ATMs to fit the new bills have seen hours-long queues form outside banks nationwide. BookMyChotu was originally launched as an online platform to help people hire temporary helpers, but founder and CEO Satjeet Singh Bedi said he had received positive and curious responses since they started offering "chotus" to stand in bank queues. [caption id="attachment_35748" align="aligncenter" width="800"]How BookMyChotu works How BookMyChotu works Collected from website[/caption] "It started when my mother was ill and I immediately needed cash,"  Bedi told the Hindustan Times newspaper. "I requested my teammates to stand in the queue in place of me and quickly replaced them when my turn came." But some on social media have criticised the site's name, saying "chotu" implies child labour. The company appeared ready for the criticism, and in a disclaimer on the site wrote: "*Please Note: "Chotu" is just a name and the same is being used for branding purposes. We have no intentions to hurt anyone's sentiments." All helpers are well trained and over the age of 18, the company added on its Facebook page.
50
Facebook 50
blogger sharing button blogger
buffer sharing button buffer
diaspora sharing button diaspora
digg sharing button digg
douban sharing button douban
email sharing button email
evernote sharing button evernote
flipboard sharing button flipboard
pocket sharing button getpocket
github sharing button github
gmail sharing button gmail
googlebookmarks sharing button googlebookmarks
hackernews sharing button hackernews
instapaper sharing button instapaper
line sharing button line
linkedin sharing button linkedin
livejournal sharing button livejournal
mailru sharing button mailru
medium sharing button medium
meneame sharing button meneame
messenger sharing button messenger
odnoklassniki sharing button odnoklassniki
pinterest sharing button pinterest
print sharing button print
qzone sharing button qzone
reddit sharing button reddit
refind sharing button refind
renren sharing button renren
skype sharing button skype
snapchat sharing button snapchat
surfingbird sharing button surfingbird
telegram sharing button telegram
tumblr sharing button tumblr
twitter sharing button twitter
vk sharing button vk
wechat sharing button wechat
weibo sharing button weibo
whatsapp sharing button whatsapp
wordpress sharing button wordpress
xing sharing button xing
yahoomail sharing button yahoomail