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Top cricketers to be appointed as jute ambassadors

  • Published at 08:05 pm March 13th, 2016

The Parliamentary Standing Committee on Jute and Textiles is considering appointing the top players of Bangladesh national cricket team as ambassadors to popularise jute products across the globe.

“We are branding Bangladesh across the globe in different ways and jute should be a part of that. We will appoint ambassadors to popularise jute products, and, if required, we will approach the leading cricket players of the country in this regard, as well as those who have conquered Mt Everest,” said Saber Hossain Chowdhury, president of the committee, following a meeting at parliament yesterday.

The committee also recommends setting up separate stalls for jute products in various international fairs to promote jute and jute-diversified products.

“The Export Promotion Bureau participated in different fairs and it was recommended to set up separate stalls for jute. If needed, we can hold a single country fair. We can hold fair to exhibit only textiles and jute products. We have suggested how we can maximise the commercial benefits of jute products,” Saber said.

He also said the committee suggested to keep a separate pavilion for jute products at the annual Dhaka International Trade Fair.

Meanwhile, the committee thanked Prime Minister Sheikh Hasina for declaring jute an agricultural product, according to a press release issued by the committee.

The press note also said a fair could be held in every district to showcase jute products.

Saber said suggestions were made for branding jute products in Commonwealth Parliamentary Association and Inter Parliamentary Union programmes scheduled to be held in Dhaka.

“We want to make bag, folders and other things for these two conferences with jute,” he said.