Imagine a safe space, exclusive to women, where they can meet and share everything from anecdotes to advice, without any fear of judgement or recrimination. That space is provided by Pop of Colour, and it's creating a quiet revolution.
What began as a closed group on Facebook that functioned as a discussion board about makeup and beauty, has snowballed into a large community of women in Bangladesh. Their aim is to provide advice and support to one another, and create a virtual sisterhood that is sorely missing in today's fast-paced, urban lifestyle. At 13,912 members and growing, it's definitely proving to be a force to be reckoned with.
The work model is pretty simple. Any member, or “Pochian”, as they call themselves, is welcome to post a query, or share some personal concern. The solutions and answers are crowd-sourced by the rest of the group. You need someone to boost the likes on your Facebook page/business? You call on your fellow Pochians. Want to know where to get the best price for a product of your choice? The Pochians will hunt it down for you. Having a bad day at work and need a word of inspiration? You know where to go.
Tinker Jannat Meem, the initiator of Pop of colour, reflected on what made this community so popular: “Groups on Facebook or other platforms on the Internet aren’t exactly new. But I often found, to some extent, their motives to be hollow. Back in 2014, Pop of Colour came to my mind as a need to do something fulfilling and amazing, yet unique.”
“My wish was to give women a platform to do what they can proud of. A platform where they actually can enjoy certain privileges in its true essence,” she continued.
Considering women as the prime affiliates of colour, Meem decided on the mantra and name of the group. She believes that Pochians are able to gain support and grow with positivity, which becomes its point of difference.
And indeed, it is this unconditional positivity that sets the group apart. Negative comments, criticism and spamming are simply forbidden, and may cost one the membership into this community. Meem confesses that it is often a challenge to verify every new member that joins, particularly as the group continues to grow. The admin panel is working tirelessly to ensure that the safe space stays safe.
Existing members who fail to fulfill the rules and regulation of the group are given no opportunities to retain their membership. “It is sad but once they're gone, their involvement in the community is gone forever. Although many ask to rejoin the group, we can’t allow it, following our code of conduct.”
There's more to the membership than mere words, too. Pochians can now enjoy the benefits of exclusive discounts at clothing stores, beauty salons, hospitals, food courts, event management services and much more, for the opportunities keep coming. Products and services are commonly reviewed within the group to assure authenticity, transforming into a true customer market study. Now the biggest challenge Meem faces is to keep up this quality.
Not all their activities are virtual either, for the community came together last year at Army Golf Club Palm View Restaurant. When asked about her most memorable moments, Meem couldn't help but smile as she answered: “When international hair stylist Javed Habib announced a discount at all his franchise outlets around the world for the Pochians alone, it was the first international achievement of the group, and one I won't forget.”
In terms of expansion, the group is now knocking every possible door to extend this contemporary venture for more women across the nation. With this initiative, Meem wishes that women may find themselves, and update their lifestyle endeavors in the process
Membership cards providing discount offers to five-star hotels and airlines are being prepared as well. With more surprises planned, Meem seems hopeful for the days to come.
Quotes from Pochians
“A close door only for women, where you can post pretty much anything and everything starting from makeup, beauty, fashion, cooking, health issues, personal problems, even if you are in mood to talk to a friend. This group caterers to all your need. The reason I am mentioning this is because I’m not in lot of groups on Facebook, and I'm not that active on ones that I'm a member of. This is the only group where I post regularly and interact with the members. That’s because this is the healthiest, positive group I have ever come across. There are more than 13k members, and yet there is no negativity and no gossiping. Everybody is super friendly and helping each other out” ~ Nuzuma Sama, Beauty blogger
“This is group all about supporting each other in every single requirement of a woman. The aspect that has amazed me about this group since becoming a member is how comfortably one can share everything in such a manner that gives a sort of positivity” ~ Niloy Farhana, Beauty blogger
“I love POC for many reasons and it's tough to pick the top 3. One is the unity between all the members. Unlike other groups where everyone's always hating on each other, this group thrives on a strong support system to encourage, motivate and help others. Tinker Jannat Meem has been wonderful. Despite being so busy, she personally looks into posts, keeps in touch with the members and admonishes any negativity to help the group flourish and grow in its vibrancy” ~ Natasha Rahman, Assistant Editor ,ICE Today and Aerobics Instructor.
“PoC is different from other girl groups. As a PoC member I got lots of offers from different online pages. Also we can get advice from experienced people( beauty bloggers and others)” ~ Tuli Tanjina, EC Harris, Arcadis Project Management Pte Ltd