The age of technology has changed the world for the better. Everyone's adapting and your little venture should be no exception. Have a successful business? Great! Create a blog and watch how it adds value on a whole new dimension.
Search Engine Optimisation (SEO), in short, is the technique by which you can improve your ranking in search engines like Google and Bing. All you have to do is provide quality content on a regular basis. The higher your ranking is, the higher traffic your blog generates. And of course, higher traffic leads to increased customers and increased revenue. According to a survey by HubSpot, 60% of businesses who “blog” acquire more customers.
Blogging gives your company a voice, a mouth piece to talk to your target customers and add a touch of personality to your image. Speak about your new products or services, promotions and discounts, and most importantly, keep giving them reasons to revisit your blog. It is an amazing way to improve your customer relationships and to improve your brand image in the competitive market.
Marketing, especially viral, spreads like wildfire. Blogging could help your business reach new heights and new customers that you may not have even targeted. Post something that you know is extraordinary and see how it trends into a popular topic.
Hand on heart, blogging is fun! Not only does it help your business become a better brand and attract new customers, a fiery motivation is brewed as you share your thoughts and accomplishments. Try it, you will not be disappointed. In a market where you are a homogeneous needle in a massive haystack, the slightest edge will give you superiority over your competition.