Ekhanei.com, one of the leading online classifieds in Bangladesh, has come up with an innovative social media contest during the month of Ramadan. Targeted at their large fan base, along with the general public, the contest is based around Ekhanei.com’s three popular TVC characters: Protik, Yashna and Hatem.Throughout the month of Ramadan, six contest posts have been posted on Ekhanei.com’s Facebook page, where their TVC characters asked people to suggest the best deals on products that each of them want for Eid. People browsed through Ekhanei.com to find the best deal and commented on the contest posts with the product link, and stated the reasons of their choices. People with the best answers won attractive prizes.The campaign has received a huge response and very good engagement with the users. Ekhanei will bring more of such campaigns in the future as well.