• Wednesday, Sep 22, 2021
  • Last Update : 08:11 pm

Facebook to restrict ad targeting of under-18s

  • Published at 10:02 am July 28th, 2021
Facebook
The Facebook logo is displayed on a mobile phone in this picture illustration taken December 2, 2019 Reuters

However, there would be no changes to the user data the company collects, says a Facebook spokesperson

Facebook Inc will stop allowing advertisers to target people under 18 on its platforms based on their interests or their activity on other sites, it said on Tuesday in a slew of announcements about young users.

The change means advertisers will soon be able to target under-18s only by age, gender or location on Facebook, its Messenger service, and its photo-sharing platform Instagram. 

In a blog post, Instagram said it was making the change because it agreed with youth advocates that young people might not be equipped to make decisions about targeting.

A Facebook spokesperson said there would be no changes to the user data the company collects.

Instagram users under 16 years old will also start to be defaulted into having a private account when they join the platform, the company said, in an effort to stop unwanted contact from adults. They will still be given the option, however, to switch to a public account and current users can keep their account public.

Facebook's approach to younger users has been in the spotlight after US lawmakers and attorneys general slammed its leaked plans to launch a version of Instagram for children under 13. 

Earlier this year, a group of more than 40 state attorneys general wrote to CEO Mark Zuckerberg asking him to ditch the idea.

The company said on Tuesday it was working on an "Instagram experience for tweens." It said that the idea of a youth-focused app is to provide parents greater transparency and control on what younger children who want to access Instagram are doing.

Several major social media companies have also rolled out versions of their apps for younger audiences, from Facebook's Messenger Kids to Alphabet Inc-owned YouTube Kids.

Proponents argue that children are already on a platform and so a family-friendly version provides a safer environment, but critics say Facebook should not be trying to hook young kids on its services due to risks to their development, mental health, and privacy.

Age verification of children is an issue on many social media sites, which prohibit kids under 13 but often fail to identify and remove underage users. In a separate blog on Tuesday, Pavni Diwanji, Facebook's head of youth products, said it was using artificial intelligence to improve this verification and remove underage accounts.

Instagram also said it was making it harder in several countries for adults who have shown potentially suspicious behavior - such as recently being reported by a young user - to find young people's accounts, either through searching user names or having the accounts suggested to them. 

It said it would prevent such adults from seeing comments from young people on others' posts and that the adults would not be able to leave comments on the posts of young people.


56
Facebook 52
blogger sharing button blogger
buffer sharing button buffer
diaspora sharing button diaspora
digg sharing button digg
douban sharing button douban
email sharing button email
evernote sharing button evernote
flipboard sharing button flipboard
pocket sharing button getpocket
github sharing button github
gmail sharing button gmail
googlebookmarks sharing button googlebookmarks
hackernews sharing button hackernews
instapaper sharing button instapaper
line sharing button line
linkedin sharing button linkedin
livejournal sharing button livejournal
mailru sharing button mailru
medium sharing button medium
meneame sharing button meneame
messenger sharing button messenger
odnoklassniki sharing button odnoklassniki
pinterest sharing button pinterest
print sharing button print
qzone sharing button qzone
reddit sharing button reddit
refind sharing button refind
renren sharing button renren
skype sharing button skype
snapchat sharing button snapchat
surfingbird sharing button surfingbird
telegram sharing button telegram
tumblr sharing button tumblr
twitter sharing button twitter
vk sharing button vk
wechat sharing button wechat
weibo sharing button weibo
whatsapp sharing button whatsapp
wordpress sharing button wordpress
xing sharing button xing
yahoomail sharing button yahoomail