• Thursday, Aug 22, 2019
  • Last Update : 10:42 am

Apple promises transparency over battery health

  • Published at 02:27 pm May 24th, 2019
Web_iphone-Apple Carnegie Library-REUTERS
An Apple Store employee walks past an illustration of iPhones at the new Apple Carnegie Library during the grand opening and media preview in Washington, US, on May 9, 2019 Reuters

Apple says it will be transparent with users about how their battery is impacting their phone's speed

Apple has promised to be more transparent with its users about their iPhone's battery health and performance.

The company has formally committed—to the Competition and Markets Authority (CMA)—that it will be clear with users about how their battery is impacting their phone's speed, reports The Independent.

It also said it would warn users if a new software update was going to make their phones run slower. Many Apple users complained of such a slowdown following prior Apple iOS operating system releases.

The CMA raised consumer law concerns with Apple, last year, after it said iPhone users were not being clearly warned that their phone's performance could slow down because of a software feature designed to manage battery demands.

Apple has since introduced a range of new information tools and features to explain iPhone battery life and performance, but has now formally agreed with the CMA to continue doing so.

In late 2017, the tech giant caused controversy when it confirmed it had introduced a software feature the previous year which slowed down the performance of older iPhone handsets in order to preserve battery life.

The firm apologised and, last year, also added a feature that enables users to switch off the performance management tool if they so choose.

At the time, Apple chief executive Tim Cook said: "Our actions were all in service of the user, I can't stress that enough. Maybe we should have been clearer at a point in time but our actions were always the purest."

Since then, Apple has also added new battery health monitoring tools to its iOS operating system, which allows users to track the health of their device's battery, and has a support page on its website which explains how the iPhone battery and performance are linked.

The CMA acknowledged the steps Apple had taken and said the company had now formally agreed to notify people when issuing a software update if it is expected to impact the performance of their smartphone.

The announcement said Apple had formally committed, in order to: "provide easily-accessible information about battery health and unexpected shutdowns, along with guidance on how iPhone users can maximize the health of their phone's battery."

The CMA said that by signing the agreement, Apple is bound by it; and any breach found to have been made can lead to action through the courts.