A giant air balloon carrying City and Tinder branding flew over Manchester to announce the deal and Tinder is also switching its colours across social platforms to City blue ahead of the weekend's Manchester derby.
OFFICIAL: Manchester City have signed a new multi-year partnership with the dating app Tinder.— Squawka News (@SquawkaNews) April 5, 2018
Who's swiping right? ? pic.twitter.com/spu9inQzee
Pep Guardiola's team, smarting from a 3-0 defeat to Liverpool in the first leg of their Champions League quarter-final, could wrap up the Premier League title against bitter rivals Manchester United on Saturday. "Football is all about a community of fans, sharing moments, emotions and passion for the sport they love," said Tom Glick, chief commercial officer of City Football Group. "We believe this will be a perfect match for Tinder and for City," he added.
Calling all football fans ⚽ Get ready for the #perfectmatch! Tinder has taken to the skies to say we swipe right on Manchester City FC. Join us as we kick off an exciting new partnership with @ManCity and Cityzens all over the world. It’s going to be a game changer pic.twitter.com/ds9RNZkK3y— Tinder (@Tinder) April 5, 2018
Earlier this season Tinder reportedly held discussions with rivals United about shirt sleeve sponsorship. But "the world's most popular app for meeting new people" has linked up with City to offer users and fans exclusive access to games along with events at the Etihad Stadium.
Manchester City on Tinder like… pic.twitter.com/kwGfsMD2rxApril 5, 2018
A tweet from Tinder said: "Calling all football fans. Get ready for the #perfectmatch! Tinder has taken to the skies to say we swipe right on Manchester City FC. Join us as we kick off an exciting new partnership with @ManCity and Cityzens all over the world. It’s going to be a game changer." Tinder was launched in 2012 and is used by people in more than 190 countries, with 26 million matches made every day.
Manchester City have signed a multi-year, multi-million pound deal with dating app Tinder... pic.twitter.com/5N48nXS6W8— City Watch (@City_Watch) April 5, 2018
BREAKING: Manchester City have announced a multi-year partnership with Tinder ?— Ladbrokes (@Ladbrokes) April 5, 2018
To be fair they were found with their pants down last night ? pic.twitter.com/fqvG1wlaiL