• Tuesday, Nov 19, 2019
  • Last Update : 01:16 am

Uber partners with ICC for World Cup

  • Published at 09:08 pm May 21st, 2019
Shakib
Bangladesh's Shakib al Hasan in an Uber advert

The partnership will make Uber the first mobility and food delivery app to strike a sponsorship deal with the ICC for the World Cup, one of the most watched sporting events, which will be played in England and Wales from 30 May to 14 July with an estimated global viewing audience of 1.5bn

Uber, the world’s largest personal mobility company, Tuesday announced a key partnership with the ICC, as the official sponsor of the World Cup 2019. 

The partnership will make Uber the first mobility and food delivery app to strike a sponsorship deal with the ICC for the World Cup, one of the most watched sporting events, which will be played in England and Wales from 30 May to 14 July with an estimated global viewing audience of 1.5bn.

Uber’s campaign “This World Cup, Every Fan Wins” aims to create a culture of togetherness and puts cricket lovers at the heart of the celebration, which includes the World Cup’s first and very own anthem - Way-O, Way-O. 

The anthem is sung by acclaimed artists across five participating countries and will give ardent fans a signature song to cheer on and celebrate the sport.

Uber will fly down hundreds of driver and courier partners, as well as riders and eaters, to the World Cup and will also host a series of activities to foster a spirit of solidarity at the tournament.

Last year, in line with the company’s initiative to empower girls and women around the world, Uber supported the first ever standalone Women’s World T20I in the West Indies. 

As a part of this partnership, Uber rolled out the #JerseyKnowsNoGender campaign in collaboration with sports personalities from different fields to encourage women’s participation in sports and to also generate support for the T20 Championship.