During this period, the Tigers have six home series against Zimbabwe, the West Indies, Afghanistan and Australia for which Walton signed deals for powered-by sponsorship rights
Walton, a Bangladeshi multi-national brand, has become the sponsor of Bangladesh cricket team’s home series for the next two years.
During this period, the Tigers have six home series against Zimbabwe, the West Indies, Afghanistan and Australia for which Walton signed deals for powered-by sponsorship rights.
The Zimbabwe series begins Sunday while the Windies will arrive next month. Afghanistan will arrive in September next year while the Aussies are scheduled to play two series, one in February and another in March next year. However, the two series might merge into one. Zimbabwe will visit again in March, 2020.
Walton signed the agreement Thursday with K-Sports, a sports marketing company, at the latter’s office in Gulshan.
K-Sports CEO Fahad MA Karim and Walton’s deputy executive director Uday Hakim signed the agreement for their respective organisations.
K-Sports director Ashfaq Ahmad, operative director of Walton, Firoj Alam, first senior deputy director Milton Ahmed and COO of K-Sports, Mahbubur Rashid, were among others present at the signing ceremony.
According to the agreement, in ground branding, the logo and product information of Walton will be displayed at perimetre boards, 3D bowling pitch mat on both sides of the wicket, mid-wall board, boundary rope, sight screen, presentation backdrop and roman banner, among other places.
Speaking about the deal, Fahad said, “Walton is now an international brand and its reputation spread beyond the borders of the country. They are with cricket in home and abroad for a long time. We are happy to have Walton with us for a two-year home series contract. We would like to jointly work for Bangladesh cricket.”
Uday said, “Walton is the proud sponsor in almost all major events of domestic cricket in Bangladesh. Walton is also a regular sponsor in international cricket. We always want to raise the victory flag of Bangladesh cricket, along with create a positive brand image of Bangladeshi products. I thank the BCB and K-Sports for the long-term sponsorship deal.”
The contract will expire on August 31, 2020.