• Monday, May 25, 2020
  • Last Update : 11:57 pm

Star wins India media rights for $945m

  • Published at 12:53 pm April 6th, 2018
Star wins India media rights for $945m
Star India bagged the global television and digital right for cricket in India for the next five years Thursday with a $945m bid to complete its stranglehold on the coverage of the game in its commercial home. "Star India bags BCCI India international and domestic media right for Indian rupees 6138.1 crore for the next five years," the Indian cricket board tweeted at the end of the three-day e-bidding, a first in cricket. The highest bid fell short of the billion dollar mark but means the broadcaster will pay $9.24m for every international match in the 2018-2023 period. Six companies, including facebook and google, initially entered the fray to bid for 102 matches in India. Following scrutiny, Star India Private Limited, Reliance Industries Limited, and Sony Pictures Networks India Private Limited were found eligible to submit online financial bid. Star India struck cricket's biggest television deal in September to secure Indian Premier League T20's global media right for $2.52bn, which consolidated BCCI's position as the richest board in the world.
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