Kohli is not just the most marketable athlete in India but the face of cricket globally. In a sense, his popularity and power has been captured by his massive following on various social networks. The Delhi batsman has over 20 million followers on Twitter, 15 million on Instagram and more than 36 million likes on Facebook.
Earlier, the Indian skipper became the only cricketer to be featured in Forbes list of athletes with top brand value, where the he was ranked at number seven, even ahead of global superstars like FC Barcelona and Argentine talisman Lionel Messi. He was also ranked ahead of the former Golf World No.1 Rory Mcilroy and two-time NBA champion Stephen Curry. 19-time Tennis Grand Slam champion Roger Federer led the chart with an estimated brand value of $37.2 million, followed by NBA superstar LeBron James at number two and the 'Fastest Man on Earth' Usain Bolt was placed at third.
With over 16.5 millions of fans on Instagram Kohli is one of the most followed Indian cricketers. https://t.co/CZlZRdupsf— CricTracker (@Cricketracker) November 7, 2017
The Indian talisman earns a whopping $500,000 (Rs 3.2 crore) per promotional post on Instagram, that is the same amount as football superstar Cristiano Ronaldo.
According to Forbes, Kohli earns an eye-watering Rs 3.2 crore (500,000 Pounds) per post, which is the same as Real Madrid superstar Cristiano Ronaldo https://t.co/Hpw2M2FzMh— News18 (@CNNnews18) November 9, 2017