• Thursday, Dec 02, 2021
  • Last Update : 01:15 am

Japanese giant Rakuten extend Barcelona deal

  • Published at 08:30 pm November 6th, 2020
File photo of Barcelona's Lionel Messi shooting at goal during their La Liga match against Valladolid in August, 2018 AFP

Barca's initial agreement with Rakuten was for 55m euros ($65m) a year

Japanese group Rakuten has agreed to continue as Barcelona's lead sponsor for one more season, the club announced Friday.

The e-commerce giant has chosen to activate the extension clause in their current contract, signed in 2017, which will take the deal to June 2022.

Rakuten and Barca agreed to "execute the option provided in the 2017 agreement to extend their partnership for an additional season, once the contract's initial four years had been completed."

A Barcelona spokesperson said Rakuten "will continue to be the club's main global partner and global innovation and entertainment partner and that their logo will remain on the front of the first team shirt for the 2021/2022 season." 

The sponsorship extension comes at a testing financial time for Barca, with even the world's richest club feeling the impact of the novel coronavirus pandemic.

Lionel Messi is as big as his team Barcelona and deserves to have the club’s Camp Nou stadium named after him, former...

Posted by Sports Tribune on Friday, 6 November 2020

The club gave no financial details of the deal but said it provided for "an optimization of planned assets to be able to adapt to the new post-pandemic reality".

Barca's initial agreement with Rakuten was for 55m euros ($65m) a year.

Carles Tusquets, president of the managing committee of FCB, shared the details with reporters Monday.

Tusquets' statement came in the wake of former president Josep Maria Bartomeu's resignation.

Bartomeu had been engaged in a stand-off with Lionel Messi which ended with Messi remaining at the club but making his displeasure clear.

Facebook 51
blogger sharing button blogger
buffer sharing button buffer
diaspora sharing button diaspora
digg sharing button digg
douban sharing button douban
email sharing button email
evernote sharing button evernote
flipboard sharing button flipboard
pocket sharing button getpocket
github sharing button github
gmail sharing button gmail
googlebookmarks sharing button googlebookmarks
hackernews sharing button hackernews
instapaper sharing button instapaper
line sharing button line
linkedin sharing button linkedin
livejournal sharing button livejournal
mailru sharing button mailru
medium sharing button medium
meneame sharing button meneame
messenger sharing button messenger
odnoklassniki sharing button odnoklassniki
pinterest sharing button pinterest
print sharing button print
qzone sharing button qzone
reddit sharing button reddit
refind sharing button refind
renren sharing button renren
skype sharing button skype
snapchat sharing button snapchat
surfingbird sharing button surfingbird
telegram sharing button telegram
tumblr sharing button tumblr
twitter sharing button twitter
vk sharing button vk
wechat sharing button wechat
weibo sharing button weibo
whatsapp sharing button whatsapp
wordpress sharing button wordpress
xing sharing button xing
yahoomail sharing button yahoomail