• Monday, Oct 18, 2021
  • Last Update : 03:31 am

'Squid Game' becomes Netflix's biggest-ever launch hit

  • Published at 10:28 am October 13th, 2021
South Korea - Netflix - Squid Game - Sued - Reuters
The Netflix series "Squid Game"is played on a mobile phone in this picture illustration taken September 30, 2021. Reuters

In February, the streaming platform had announced plans to spend $500 million this year alone on series and films produced in South Korea

Dystopian South Korean drama "Squid Game" has become Netflix's most popular series launch ever, drawing 111 million fans since its debut less than four weeks ago, the streaming service said Tuesday.

The unprecedented global viral hit imagines a macabre world in which marginalized people are pitted against one another in traditional children's games.

While the victor can earn millions in cash, losing players are killed.

Spreading around the world by word of mouth, especially via social media, "Squid Game" has topped Netflix charts in more than 80 countries.

"Squid Game has officially reached 111 million fans -- making it our biggest series launch ever!" tweeted Netflix.

By comparison, Regency romp "Bridgerton" reached 82 million households on debut, using Netflix's internal metric which includes any account that watched an episode for at least two minutes.

The success of "Squid Game" amplifies South Korea's increasingly outsized influence on global popular culture, following the likes of K-pop band BTS and Oscar-winning movie "Parasite."

It is also the latest success for Netflix's bid to produce more international and non-English language content. The streamer's third most-watched series debut for instance is French-language "Lupin."

Netflix offers "Squid Game" in both dubbed and subtitled versions in multiple languages, expanding its potential audience.

In February, the world's most popular streaming platform announced plans to spend $500 million this year alone on series and films produced in South Korea.

64
Facebook 63
blogger sharing button blogger
buffer sharing button buffer
diaspora sharing button diaspora
digg sharing button digg
douban sharing button douban
email sharing button email
evernote sharing button evernote
flipboard sharing button flipboard
pocket sharing button getpocket
github sharing button github
gmail sharing button gmail
googlebookmarks sharing button googlebookmarks
hackernews sharing button hackernews
instapaper sharing button instapaper
line sharing button line
linkedin sharing button linkedin
livejournal sharing button livejournal
mailru sharing button mailru
medium sharing button medium
meneame sharing button meneame
messenger sharing button messenger
odnoklassniki sharing button odnoklassniki
pinterest sharing button pinterest
print sharing button print
qzone sharing button qzone
reddit sharing button reddit
refind sharing button refind
renren sharing button renren
skype sharing button skype
snapchat sharing button snapchat
surfingbird sharing button surfingbird
telegram sharing button telegram
tumblr sharing button tumblr
twitter sharing button twitter
vk sharing button vk
wechat sharing button wechat
weibo sharing button weibo
whatsapp sharing button whatsapp
wordpress sharing button wordpress
xing sharing button xing
yahoomail sharing button yahoomail