This popular television program, now in its 13th season, is shown in Duranta TV, Machranga and BTV
“Sisimpur”, the program that embarked on television aiming to turn learning into more enjoyable experience for pre-primary and primary level children, has completed 16 years and steps on the 17th year on April 15.
With the help of the television show and printed materials, Sisimpur helps children with identifying letters, identifying letters from words, matching words with letters, creating sentences with words and so on. Through the characters of Sisimpur, different elements of the environment such as colours, shapes, etc are taught.
At present, the 13th Season of Sisimpur is being telecasted. This popular television program is shown in Duranta TV, Machranga and BTV. About 10 million people watch the show on television in Bangladesh.
Sisimpur has become the attraction for the children at the Amar Ekushey Book Fair. During the weekends of Book Fair, a great number of children rush towards the fair to spend fun time with Ikri, Halum, Tuktuki and Shiku. This has already become an integral part of the Amar Ekushey Book Fair although due to the Covid 19 pandemic Sisimpur is not organizing the event this year.
The Executive Director of Sisimpur, Mohammad Shah Alam said: "For sixteen years, this program is being created to meet the early education needs of 3 to 8 years old children. And the goal is also to meet the needs of the parents, caregivers and teachers."
Sisimpur collaborated with the Government of Bangladesh through the Ministry of Women and Children Affairs, Ministry of Primary and Mass Education, Ministry of Culture etc. The show started its journey through a funding provided by USAID and the support from USAID is persisted till today. It is the Bangladeshi counterpart of New York-based educational television series Sesame Street which is co-produced in Bangladesh through Sesame Workshop Bangladesh.