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TV audience for Emmy awards dives to all-time low but social media likes it

  • Published at 06:58 pm September 24th, 2019
WEB_Emmy_Award.jpg
71st Primetime Emmy Awards - Show - Los Angeles, California, U.S., September 22, 2019. The cast of Game of Thrones stands on stage Reuters

According to Nielsen ratings data on Monday, the TV audience dropped by more than 32% from last year’s ceremony, which at the time was a record low of 10.2 million US viewers

The US television audience for the Emmy Awards show, celebrating the best of television, slumped to 6.9 million viewers, its lowest ever level, but the show was a hit on social media.

According to Nielsen ratings data on Monday, the TV audience dropped by more than 32% from last year’s ceremony, which at the time was a record low of 10.2 million US viewers.

The Emmy awards, broadcast live on Fox on Sunday, awarded its highest honours to medieval fantasy drama and fan favorite Game of Thrones and quirky British comedy Fleabag.

The three-hour ceremony in Los Angeles was broadcast without a host against stiff competition from Sunday Night Football on NBC which drew the largest audience on Sunday with 16.3 million viewers.

Major award shows have been losing ground with the public in recent years, although the Oscars in February, which featured performances by rock band Queen and Lady Gaga, bucked the trend by rising some 10 percent to some 29.6 million US viewers.

Yet Nielsen and Fox data showed that despite the slump in TV viewers, the awards show was the most social program across broadcast and cable television. Interactions on Twitter, Facebook and Instagram were up 11% over 2018, the data showed.

On Twitter, Game of Thrones was the most tweeted about show, followed by social justice drama When They See Us, nuclear accident series Chernobyl, Fleabag and thriller Killing Eve.

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