YouTube is expanding its slate of free-to-watch advertising-supported original series. These include projects by actors Priyanka Chopra and Will Smith and basketball player LeBron James.
Chopra will host If I Could Tell You Just One Thing, a series in which the actress will meet inspiring people from whom she will seek advice about changing the world.
YouTube is attempting to provide premium programming to advertisers as ad-free subscription services in the same manner as Netflix, Hulu and Amazon Prime Video.The video sharing platform is bringing back audience favourites such as an original series featuring pop star Demi Lovato, whose documentary Simply Complicated, released in October 2017, notched up 16 million views on the streaming platform.
The new batch of series was announced for advertisers at YouTube’s Brandcast event on May 3.
The article was first published in scroll.in and is being reprinted under special arrangements