“To keep Bangladesh healthy and hygienic, we need citizens with a heart of cleanliness.” With this objective, ‘Dettol-Channel I Porichchonno Bangladesh’ launched its theme song ‘Mon Shundor Jar, Shei Rakhe Desh Porishkar’ commemorating the 46th
Victory Day of Bangladesh.
Performed by the famous Bangladeshi fusion band “Chirkutt,” the theme song calls for a clean Bangladesh. Urging to maintain cleanliness and hygiene in the country, the theme song was launched on the Facebook page of ‘Dettol-Channel I Porichchonno Bangladesh’ on December 16.
“We know how much we had sacrificed to get this independent country. It is our responsibility to keep this country clean and beautiful. With this intention, we’ve started ‘Porichchonno Bangladesh Campaign’ at the beginning of this year and have brought this theme song in association with ‘Chitkutt’,” said Syed Tanzim Rezwan, Marketing Director, Reckitt Benckiser.
Sumi, the frontman of Chirkutt said, “We’re very glad and inspired for having composed a song which calls for keeping our beloved motherland clean and beautiful. We hope the people of Bangladesh will love this song and be inspired to maintain the cleanliness.
“To make people aware about good health and cleanliness, Dettol and Channel I have started ‘Porichchonno Bangladesh Campaign’ on February, 2017. Besides direct training, it also helps to raise awareness through media. The main objective of this campaign is to make at least 8 crore people conscious about health and hygiene every year through mass media and social networking platform.”