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Viewers tired of franchises

  • Published at 10:16 pm May 29th, 2017
  • Last updated at 10:17 pm May 29th, 2017
Viewers tired of franchises
The first place finish by the fifth incarnation of the world famous Pirate film can’t cover up a serious case of franchise fatigue. Dead Men Tell No Tales is the lowest opening for a Pirates movie apart from the original, which earned over $46 million in its first weekend. Last time out in 2011, On Stranger Tides pulled in $90 million in its opening weekend. That’s still less than 2007’s At World’s End ($114.7 million) and 2006’s Dead Man’s Chest ($135.6 million). But it’s no question why Disney is still churning out sequels — within the next few days, the franchise will have made over $4 billion worldwide. pirateOver time, the “Pirates” franchise has become more reliant on overseas ticket sales, and that’s certainly the case this time out. The three-day estimate overseas is a whopping $208.4 million. Globally, the movie is expected to make $270.6 million this weekend, and over $300 million by the end of the four-day holiday weekend. Meanwhile, Paramount’s Baywatch was hoping to make an oceanic summer splash, but looks to have ended up in the kiddie pool. The rebooted property should land a three-day total of $18.1 million from 3,647 locations and end the four-day holiday weekend with $22 million. That’s far below early estimates. The movie carries a production budget above $60 million. This is the latest in a string of misses for the studio this year including Ghost in the Shell, Rings, XXX: The Return of Xander Cage, and Monster Trucks. Dwayne Johnson and Zac Efron star in the comedy that spawned from the 1990s NBC drama starring David Hasselhoff and a team of lifeguards who patrolled the beaches of Los Angeles. This time around, it’s Johnson, an experienced and devoted lifeguard, who butts heads with a new recruit, Efron, until they uncover a criminal plot. Priyanka Chopra, Alexandra Daddario, Jon Bass, Kelly Rohrbach, and Ilfenesh Hadera also star. Seth Gordon directed the film based on a screenplay by Damian Shannon and Mark Swift. Jay Scherick, David Ronn, Thomas Lennon, and Robert Ben Garant all have story credits.
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