• Sunday, Sep 20, 2020
  • Last Update : 11:58 pm

OP-ED: Search engine optimization cannot be overlooked

  • Published at 08:15 pm July 14th, 2020
graph increase up arrow
A must online BIGSTOCK

It is particularly important for e-commerce in Bangladesh

Search engine optimization is a vital strategy which contributes to the success of businesses operating in the e-commerce industry. Why is e-commerce search engine optimization particularly important in terms of sales and growth? Let’s find out.

Long-lasting effect

The outcome of e-commerce search engine optimization is measurable and long-lasting. Search engine optimization, when applied to articles, does not have a shelf life; they constantly work around the clock.

The long-term effects of pursuing e-commerce search engine optimization are quite noteworthy and commendable. Unlike other forms of marketing, where each year is seen as a fresh start, search engine optimization has a compounding effect over time.

The current year’s efforts are layered on top of the previous one which ultimately leads to a stronger grasp of the market.

Unlike paid advertising, e-commerce search engine optimization always ensures that there is a steady inflow of customers and sales through organic search results from the web.

Being visible to customers 

Organic search is one of the top sources of revenue for online businesses. Whether it is on Google or social media, searching on the internet is a vital part of the consumer decision making process.

Therefore, businesses can enhance visibility through e-commerce search engine optimization and ensure customer interaction, which will transform into profits. It is imperative that consumers come across an online business while searching.

The potential for growth is enormous by adopting an e-commerce search engine optimization strategy. Striving to be the top most searched online business pays dividends in the long run.

Cost-effectiveness 

For any scale of business, being cost effective is important. When finances are tight, a company may be required to cut back on expenditures. This might include sacrificing costly advertisements that attract customers. 

However, traffic driven from search engines is completely free. What this essentially means is that e-commerce search engine optimization can ensure a steady stream of customers for a business operating on a budget. It is true that there is a cost involved in hiring search engine optimization professionals, but that is offset by the long-term benefits of employing an e-commerce search engine optimization policy.

Overall, optimizing content for Google and other search engines should be the top priority for any online business. E-commerce search engine optimization is one of the best cost effective methods to ensure that customers are always engaged.

Kazi Turin Rahman is an MBA from Coventry University, UK. He is currently working at Kantar Research Bangladesh and can be reached at [email protected].

53
53
blogger sharing button blogger
buffer sharing button buffer
diaspora sharing button diaspora
digg sharing button digg
douban sharing button douban
email sharing button email
evernote sharing button evernote
flipboard sharing button flipboard
pocket sharing button getpocket
github sharing button github
gmail sharing button gmail
googlebookmarks sharing button googlebookmarks
hackernews sharing button hackernews
instapaper sharing button instapaper
line sharing button line
linkedin sharing button linkedin
livejournal sharing button livejournal
mailru sharing button mailru
medium sharing button medium
meneame sharing button meneame
messenger sharing button messenger
odnoklassniki sharing button odnoklassniki
pinterest sharing button pinterest
print sharing button print
qzone sharing button qzone
reddit sharing button reddit
refind sharing button refind
renren sharing button renren
skype sharing button skype
snapchat sharing button snapchat
surfingbird sharing button surfingbird
telegram sharing button telegram
tumblr sharing button tumblr
twitter sharing button twitter
vk sharing button vk
wechat sharing button wechat
weibo sharing button weibo
whatsapp sharing button whatsapp
wordpress sharing button wordpress
xing sharing button xing
yahoomail sharing button yahoomail