• Wednesday, Dec 12, 2018
  • Last Update : 09:03 am

Ujjwala – A light of hope

  • Published at 05:11 pm December 6th, 2018
Ujjwala

A social enterprise to empower women, that creates more sustainable job opportunities for them and promotes gender equality

Ujjwala is a social enterprise that trains women and creates job opportunities for them in the sector of beauty and grooming entrepreneurs of Bangladesh. The beauty and grooming area of Bangladesh is particularly a part of the standard economy, yet it doesn’t receive the due acknowledgment and regard. The idea of Ujjwala came from two brilliant minds, Aditya Shome and Afroza Parveen. The firm belief that co-creation and partnership always provides added energy, objectivity, and excellence in everything is what inspired them to come up with this initiative.

The economy of Bangladesh is experiencing gigantic development; the expansion in per capita salary of the customers creates the opportunity for a few areas to thrive. Afroza Parveen and Aditya Shome thought that the beauty and grooming sector is certainly one of those few areas. In the meantime, for the economy to continue its force, it is imperative to have gender equality. And that is why they made sure that women are receiving training that will help them become successful entrepreneurs in the future.

Ujjwala has recognized a couple of  sectors that they expect will perform much better with the development of the GDP, including beauty and grooming, hospitality, retail, and healthcare. Right now, they are equipping ladies with the skills to exceed expectations and to demonstrate their enterprising aptitudes in these parts. This, more or less, is the idea driving Ujjwala.

Afroza Parveen, the co-organizer and managing director, demonstrated a look at the devotion behind the excellent work that Ujjwala is doing. "When we began Ujjwala, building up the beauty industry was our first idea. Despite the fact that the legislature and different NGOs are taking a shot at their own, they tragically lose force after a stage. In the end, the individuals who require help- the genuinely underprivileged, don't get anything," she says.

Parveen references her work with the administration SMEs over the most recent five years. As she worked in the area level, she felt the absence of proper training and support making the women weak in the industry. She also talked about potential areas that required enhancement. These helped her in setting up the basis for Ujjwala. 

Obviously, this was not done just in  a few months. It took approximately two years of consistent work, including reviewing more than 100 salons and dissecting their requests. The factor that continued returning was women empowerment, which would trigger note-worthy development.

Afroza Parveen went on to say that, the most active and proficient ladies who can do the important work in a parlour, simply aren't ready to do as such. This is because initially these ladies didn't realize whom to go to, or how to manage the possible situation. Some even went on to open a parlour with no ideas or training. 

She also says that Ujjwala, over the most recent few months, has successfully given training to a good number of ladies. Ujjwala gives all kind of support to the ladies, including mental health support. What sets them apart is their way of understanding the person. Each individual that comes to them has an explicit need. Some need the preparation, some need training, and others simply require the correct direction to work better. Ujjwala respects all kinds of works that make a woman independent and established. The instructional courses and different workshops are frequently directed by industry and business heads and CEOs and also college teachers, in order to convey great quality to the participants.

With respect to tentative arrangements, Ujjwala is hoping to lead the advancement and development of the beauty industry in Bangladesh. Their region level work is monitored and controlled by the representatives who are also known as ‘Ujjwala Sarothis’. Ujjwala plans to advertise nearby, better quality salon items than those that are being used by all. Similarly, as Bangladesh currently looks to the outside world and relies upon imported items, the founders of Ujjwala are hopeful that the situation will change

With optimism and an expectation of development with all who are included, Ujjwala is out to have that necessary effect in helping ladies to make individual development and also creating a scope to fill the gender gap by empowering them.