Vibrant festivities to commemorate 40 years of success - the Aarong way
Lifestyle retail chain Aarong—recognized for connecting distinctive items with an urban sensibility— celebrated its 40th founding anniversary last week, from October 25-27. The event titled ‘Aarong 40 years Festival’ was fundamentally centred around our nation’s rich legacy and showcased beautiful artworks and other high-quality items. The three-day festivities consisted of displays of handmade items, workshops, an award giving ceremony, a concert and the eagerly awaited fashion show.
Cultural Affairs Minister Asaduzzaman Noor inaugurated the occasion as chief guest. BRAC Originator and Chairperson Fazle Hasan Abed and different authorities of BRAC and Aarong were present to join in on the celebration. The audience at the festival enjoyed live craft demonstrations and took part in workshops with artisans from around the country at 11 different craft exhibits.
It was an event to appreciate craftspeople and business visionaries around the nation. There were 40 prizes for 40 different sectors to commend artisans on their remarkable commitment and stunning work. Later, live performances of globally-acclaimed vocalist Runa Laila and baul musician Shahjahan Munshi mesmerized the audience with outstanding performances on the main day of celebration.
The highly anticipated Aarong Fashion Show was held on the second day of the celebration. Extraordinarily structured pieces by TAAGA, TAAGA MAN and HERSTORY were displayed at the event. People were stunned by the wonderful accumulation of jamdani and nakshi katha, which were a part of HERSTORY. In the middle of the fashion show, singer Elita took the crowd on a melodic ride to make the night more memorable.
Well-known Bangladeshi artists shook the crowd at the capital's Army Stadium with their amazing performances on the third and final day of the festival on Saturday. The show started with a moment of silence to pay regards to the late Ayub Bachchu.
At that point, the COO of Aarong, Ashraful Alam, gave his welcome speech and declared the opening of the show and the last day of the three-day-long celebration to commemorate 40 years of Aarong. Performances by Minar, Joler Gaan, and Nogor Baul lightened up the entire Army Stadium and caught the hearts of the audience. Minar began the show with “Hashte Dekho Gaite Dekho” as a tribute to Ayub Bachchu. He also played out a portion of his prominent tracks. Joler Gaan additionally played out their most prevalent melodies: “Bokul Phul”, “Patar Gaan”, “Emon Jodi Hoto” and more. They also sang “Boshundhara” to pay tribute to Ayub Bachchu.
Later on, James took centre stage with his band Nogor Baul. He began with “Dukhini Dukkho Korona”. Then, he went on to sing “Lais Fita Lais”, “Meerabai”, “Maa” and “Tarai Tarai” and finished the show with “Bheegi Bheegi”.