Entering the show through a curved, cave-like tunnel, guests were instantly embraced by the pristine ambiance of a rainforest. It has to be noted that the conventional layout of a runway has been thrown out the window. Aarong’s deep-rooted connection to its ethnic background remains, but it’s good to know they play quite well with modern aesthetics. The runway in the Grand Ballroom at Radisson Blu Water Garden was a figure eight, winding around propped up tropical trees and other lush greenery, complimented by the flawless lighting.`
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The new collection introduced a series of looks that could have easily been used for print or online consumption as a brilliant visual treat. The first run was a vintage take on hair and makeup, which was accompanied by 1930s throwback of the Big Band era, playing “Sing, Sing, Sing” by Benny Goodman through the appropriately placed speakers. The show transitioned through the local tongues, subtle jazz tunes and even an eardrum assault by the unapologetic MIA. The latter introduced the new sub-brand HERSTORY – a fresh new take on designer wear for the modern woman.
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Each line of the new collection was on display in the finest form. From exquisite Mughal inspired sarees to infused splashes of capes and unorthodox elongated jewelry, each look demanded the proper attention. What began as the first steps to discovery in uncharted territory, quickly turned into an elegant summer soiree in this particular plush jungle. The reactions gathered by the audience seemed to be a pleasantly surprising one.
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