• Friday, Oct 30, 2020
  • Last Update : 09:38 am

‘The idea was to make a go-to website for anything you need and that will match your lifestyle’

  • Published at 07:07 pm July 4th, 2020
At_June 2020_NL (1)
Photos: Arif Jawad

Novschor Living, a one stop lifestyle tech e-commerce with all things best and affordable

Gone are the days when shopping meant going to shopping malls only. The world is within our hands now. With a single tap, we can order anything from any corner of the world now. Along with the shift in shopping, we also noticed a major shift in the business industries. Shopping in the current time is not only about luxury or fulfilling the necessities anymore; rather it’s about sustainability. In regards to making the world a healthier place while making better lifestyle choices easily accessible, a lifestyle tech company, Novschor Living (NL) was launched on April 23, 2020 with earth friendly business practices. 

In order to make things easier for their customers, Novschor Living (NL) offers a range of lifestyle and home focused products. The family-centric website is designed to lay customers’ hands on affordable, good quality products. From books, home-ware, fitness, fashion, children’s apparel to home tech products – there is a wide variety of options available that can cater to one’s necessary desires. 



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Photo: Arif Jawad

NL aims to be the leading international home and lifestyle brand from Bangladesh compared to other existing e-commerce firms. With that aim, NL curates the best products from an extensive network of trusted suppliers located all over the world and to establish them as their legal resellers of Bangladesh. International brands, such as Reddie (Australian home design and furniture) are currently working with NL. 

NL was founded by Razana Mehzabeen Tariq, Sharhad Abedin, and Raslan Mustapha with the hope to inspire people to live their dream lifestyle at affordable prices. With this, they started shipping worldwide. 

Although they ship to all the remote places in the world, NL was essentially created for the Bangladeshi people. Keeping that in mind, NL managed their online payments in a way where Bangladeshi customers would not have to go through the hassle of using an international credit card. The payments are charged in local currency and all medium with an easy transaction such as Bkash are available. 

This month, the Avenue T team got in touch with the founders to learn more about what made Novoschor Living, what it is today:

What was the reason behind starting Novoschor Living? 

With all of the owners growing up in Chittagong for the maximum part of their lives, we saw how difficult it was to get our hands on good books or home products. Even while visiting Bangladesh, until recently, it was hard to get such products at retail stores unless someone was ordering online through a Facebook page. A lack of proper online stores and accessible books and lifestyle goods led us to start Novschor Living. We wanted to be as user friendly as possible and a platform through which people have access to products from different vendors. The idea was to make a go-to website for anything you need and that will match your lifestyle.

What does the term “Novschor” mean? 

“Novschor”, when translated to Bangla, means a celestial object moving in the sky that depicts power and growth. It was first named for the parent company Novschor Trading, which has industrial and medical roots and the main aim was to help people on a mass scale, aiding in the growth of Bangladesh.

Walk us through the social responsibility that NL has decided to take.

As part of our social responsibility to our community, we have set up the Novschor Giveback Fund, a charity initiative, through which we plan to educate and provide basic life necessities to children from lower income families in Bangladesh. This is accessible on the website and customers can choose to donate their desired amount through our payment portals. Novschor Living also strives to be a “green and sustainable” firm and we are taking steps in our daily operations (gradually converting towards environmentally friendly packaging options) to live up to our goal.

What makes NL stand out in the e-commerce industry?

The products that we have are not available elsewhere -- we are an international firm, exploring our options in Bangladesh, prioritizing our countrymen so they get the best and we bring in growth to our economy from businesses abroad. We are a very user centric company and it is reflected in every aspect of our business starting from ease of order placement, to no-contact delivery for the safety of our customers during this pandemic. Usually, this comes at a price but we have focused on making it affordable for everyone, while providing some very high end goods. Unlike most lifestyle retailers in Bangladesh, we have an efficient automated system running on our backend at our own platform. We created this platform to meet global standards and have audiences and sales coming from Europe, North America as well as Asia. We aim to make Novschor Living the Bangladeshi brand to the world.

What are the difficulties NL is facing during the pandemic and how are they adjusting to the new changes?

Starting a new venture at the time of the novel coronavirus is definitely unusual, especially when retailers are shutting down. However, we were prepared for certain situations as we had already monitored these conditions in Hong Kong and China from January and how businesses were working around this in order to survive. We are a tech firm and we had everything in place when we started, so no, running the business was not difficult in terms of our operations, however flights are getting cancelled / delayed and even when goods are delivered, they are being delayed at different customs. We are facing some challenges due to this delay, but we are shipping through priority shipping at most times and making sure our customers are receiving the goods with only a slight delay of the shipping time which is standard (three to five weeks, if imported from outside the country). Some goods, such as books are still reaching on time and earlier, actually within two to three weeks of order. We are constantly in touch with our suppliers and monitoring logistics while keeping our customers updated at every step. Transparency is key to customer happiness and our customers will always be our primary focus.

Novschor Living (NL) is a sister concern of Novschor Trading, incorporated in Chattogram, Bangladesh which is currently operating from Hong Kong, Chittagong, London, and Toronto. They will soon launch their own line of furniture and home-ware in the next couple of months in the Bangladeshi market.

To place orders contact surf through their website, please visit: www.novschor.co

Instagram : https://www.instagram.com/novschor/

Facebook : https://www.facebook.com/novschor.co/

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