Baking, in recent times, has become largely about the artistry itself, which challenges the baker’s level of creativity and innovation. Adeeba Ibnat, a dessert artist, has been making luxurious customized cakes since 2013. Avenue T took the chance to sit with Adeeba and learn about ‘The Baking Pit’ endeavors.
Looking at the cakes, you can tell they are a work of art. To make such a cake look so good that you would rather stare at it than eat it, makes one presume that Adeeba has professional training. She is actually a self-taught dessert artist. The Baking Pit grew out of a hobby of uploading her dessert art experiments.
“If you look at the pictures from 2013, you can tell the difference and that I was quite an amateur,” says Adeeba of her growth. However, with every order she received, she remained determined to improve the presentation of her cakes. Relentless practice is what helped her to perfect her flavours and the details.
We asked Adeeba what really inspired her to start this venture. “Honestly, the decision was very random,” said Adeeba, mentioning that it was a hobby that acted as a getaway from the subject she was majoring in during her undergrad. Interestingly, no one in her family ever baked, not even her mother. However, since a very young age, she loved arts, crafts and baking. While she was putting her heart into the things she loved, she ended up merging the three and thus her cakes became a work of art.
Without any long term vision, Adeeba thought of uploading pictures of her cakes and she was amazed to see people’s interest in placing orders. That’s when she considered taking the business seriously. Over the years, with much practice, Adeeba has now mastered the art of making luxury fondant cakes.
Working as a performance manager at Daraz and getting married has not stopped Adeeba from doing what she is most passionate about. Her usual days go by working at the office, coming home and working on her orders till midnight or even 4am to satisfy both the client and herself. In the midst of all these, one must wonder how she balances it all and whether it affects any of her work. “I try to take limited orders. Even when I’m taking orders, I usually take them eight months in advance so that I am able to schedule the time and balance all my work accordingly,” said Adeeba. Besides her family and in-laws supporting her throughout the journey, her father has been her biggest pillar of support. From ensuring cakes to be delivered safely from door to door, her father has always been there beside her to make this journey a perfect one.
Talking about the flavours, she mentioned: “Back in 2013, chocolate meant black forest, which is why that was one of my hits.” Now that people are open to trying new flavours, Adeeba has been successful in working with more than 20 flavours for her cakes. No matter what flavour is being introduced, Adeeba realized that the love for chocolate is ever lasting amongst people. So she introduced the ‘rich devil’s food’ cake. “The chocolate ganache is a hit and the rich devil's food cake is very thick and has been one of my bestsellers,” said Adeeba.
“Customers are aware that I am specialized in this particular style,” said Adeeba, who feels proud of mastering fondant cakes and the fact that she is being acknowledged for her particular style.
Her largest order to date was in 2016, a nine tiered behemoth which weighed 60kg and was 6 feet tall. The cake was ordered by a bride, who was a first-time customer. Although it was a risk, it was a risk both of them were willing to take and it was indeed a success.
To make such cakes that are being served to hundreds of people must feel ecstatic, yet it can be very stressful as well. One might even be doubtful regarding the taste and decoration of the cakes. In regard to this, her mother-in law whom Adeeba claims to be very creative, always comes forward with great advice. She said: “My mother-in-law has been supportive of my work since day one and she is my best critic. When I’m unsure about where to place the flower or about any flavour, she would always give me her genuine opinion.”
Usually customers show Adeeba their preferred designs from Pinterest and she sketches her own version and makes them accordingly.
Adeeba, who once started an online business out of hobby is now planning on dedicating all her time to The Baking Pit first, after which she aims to open a physical store in the long run.