• Monday, Jan 27, 2020
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Fab finishing touches

  • Published at 03:49 pm December 22nd, 2019

Complete your look with Monroé

Having established a niche in traditional footwear, the accessories atelier Monroé has set its sights on expanding its product line, by launching an exclusive line of potlis and earrings. Those familiar with Monroé’s khussas and nagris will know that this brand’s aesthetic is timeless and traditional. The same can be said of its new offerings.

“Using traditional craftsmanship we try to bring in something conventional to add that extra flair to all our products. Our collection is conventional, traditional, and flamboyant,” said Badria Anis, one of the co-owners of the brand. While their juttis are mostly pastel coloured, the potlis and earrings are available in brighter shades and jewel tones, and the response has been largely positive. 

While the craftsmanship and styles are unmistakably traditional, the design of the bags and earrings have been created to be versatile and wearable, so that their appeal extends beyond the wedding season. According to the owners, utility is an important consideration when creating a collection.

The main reason for launching this collection was very simple: Monroé wants to highlight quality work being done by local artisans, and to encourage buyers to support homegrown businesses by offering them glamorous options. Badria says: “Making potlis in-house is not easy, honestly. We hope people understand that and give a chance to local designers to bring such products.” Alongside their recognizable designs, Monroé prioritizes the quality of the product. There is no compromising on quality because each product is an ambassador to the brand.

At the moment, bold prints fused with the textural appeal of zari work are all the rage in the potli line. Monroé is also experimenting with subtler, more conventional prints and embroidery, and hope to build on this line with more exciting offerings.

The brand invites its clients to experiment with accessories and looks to create their own styles and find ways to make ethnic and traditional wear work for contemporary lifestyles.To avail the Monroé experience and try out their exclusive products, you can place your order through their Facebook page, or drop in at their flagship store, located at House 7, Road 77, Gulshan 2.