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Luxury grooming

  • Published at 02:46 pm November 21st, 2019
Nov 20, 2019
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A traditional men's perfumer and barbershop now in Bangladesh

The perfect hair cut has always been a hard thing to find for men. No matter how much you brief your barber before he starts working on your hair, the results don’t meet your expectations. For many, it takes a long time to find the perfect barber.

The concept of grooming has been evolving, but there aren’t many barbershops or men’s parlours that can satisfy a man’s grooming needs. Some may provide quality hair, beard, and mustache dressing services but these services alone don’t make up the term -- grooming. There are many areas that need to be covered in order to provide the perfect grooming experience.

To fulfill men’s grooming needs, Royal Affairs Ltd has joined hands with Lloyds Luxuries Ltd to introduce an iconic brand -- Truefitt & Hill (T&H) in Dhaka. Founded in St James's in 1805, the Guinness Book of Records says, T&H is the world's oldest barbershop but still maintains the traditional values that have seen it hold a Royal Warrant.

They are also barbers and Royal Warrant Holders to His Royal Highness the Duke of Edinburgh. T&H is as popular as it was back in the time when it began, so naturally, it will attract anyone to step away from the rush of Dhaka and leave themselves in the barbershop's capable hands.

Dhaka’s outlet has nine stations, a team of five barbers, and two therapists. All the employees are trained by professionals at the T&H Academy in Mumbai. The company puts in a huge effort and investment in its employees so that they can -- not only provide a quality service but experience to customers.

T&H’s facilities include -- Royal Shave, Royal Haircut, Classic Shave, Classic Haircut, Royal Manicure and Pedicure, head massage, facials, hair treatments, etc., and complimentary facilities. 

For those who want a royal treatment, you have to visit their store in Molly Capital Center, Gulshan Avenue. 

The salon is built over 1700 square feet area and is facilitated with 7 seats. They also have three VIP rooms for special engagement and services. They don’t believe in keeping their customers waiting, for this, they are open every day of the week from 9 am to 10 pm; the exact reasons why T&H’s signature services carry the ’Royal’ tag.

If a client doesn’t know what haircut to get, they follow a joint consultation method; the manager and the barber assist the client in the decision-making process. They try to understand what the client wants, what style will best suit him, and what style he can carry through his day to day business. 

The same process is carried out for all the services. For every single service, they use different kinds of products and follow a step by step process which is why it takes 45 minutes for a shave. Here, the barbers are specialized in consulting with the clients on what suits the hair and skin the most. 

T&H has five lines of products and each product has its own unique history. Their wide range of products come for all types of skin and hair. All the products are manufactured in London and are only available at T&H outlets. 

I went to T&H to try out some of their services. The most interesting thing I noticed was that they offer some services that I haven't yet found in other salons  -- ear/nose waxing, and ear/eyebrows/cheek threading. It might sound unusual but there are many people who have wanted to avail these services but couldn't and now, they can. 

How are they different? 

All traditional salons use products that are available in the nearest market or are easily accessible. You basically pay for the service and the products are not a major part of it. Whereas, T&H use a line of products that are manufactured by T&H and can only be purchased from their outlets.  

Membership

The Dhaka outlet offers two kinds of yearly memberships. The Royal membership comes with unlimited services throughout the week. The Classic one comes with unlimited services on weekdays. Both membership types offer a 10 percent discount on all products and 5 gift vouchers for friends and family.

Gift cards

You can purchase vouchers as gifts for loved ones or for yourself.

Groom Privilege Card

This comes with a range of services carried out especially for all the grooms-to-be before their big day.

How did it start

“I think it was about time we brought in luxury men’s grooming to Bangladesh. The idea came from exposure, my father and brother both use T&H abroad and they liked the idea of such luxury services. So, we thought of bringing the franchise here from India.”

Are there any competitors in this market?

“At the moment, there is no competition especially when it comes to men’s grooming products. People in Bangladesh have access to a range of products that are just as good as ours when they go abroad. Surprisingly, men who are interested in self-grooming have heard of us and most likely have used our products and are still using it.”

“We are kind of, in a sense, at the forefront of men’s luxury grooming, similar to luxury car brands, shoes; men who are keen on using luxury products will also be keen to use our products.”

Don’t you think the market is a niche for such a business?

“The market is not as niche as we think. We have had men coming in from all sectors, anyone who knows about T&H has visited our store and tried out the services. The response rate is way better than expected as we have not done any sort of marketing on social media yet.” 

If you are looking for the finest in men’s grooming, then you will find Truefitt & Hill’s product quality and tradition compelling. It is a great way to treat yourself, with a luxurious day.

For more, visit: https://www.truefittandhill.com.bd/

Instagram: https://instagram.com/truefittandhill_bangladesh?igshid=s98pbtwbxqs1