ZATARE’s accessories are out of the box!
How would you describe your taste in fashion -- ethnic or contemporary? Or do you lean more towards anything that represents art or music, or maybe a mixture of both? To stir a perfect concoction to match your taste, Zatare blends various forms of art and music to make fashionable accessories. To look bold and chic, and to shine in public, one might presume, is an expensive matter. However, this online venture has a lot to offer for affordable prices.
So how do these budget-friendly accessories reach your doorsteps? Through the vision that like-minded people brought to life, by exploring different regions in hopes of creating affordable designs for the Bangladeshi market.
Mohammad Maaz and Redwan Rashid had a good grasp of digital marketing through their experiences in the company they were handling and always had a vision of creating something unique in the fashion industry. Ifrah Uddin, with her creativity and urge to work with fashionable accessories, proposed her idea to Maaz and Redwan. Thus, with this fresh idea, Zatare was formed in 2018.
From sourcing materials from China and Korea to hand picking designs from Shanghai, Guangzhou and Shenzhen selecting model designs from multiple vendors -- the owners collectively handpick the designs that meet their vision. Once they scrutinize the quality of the product, in no more than three weeks the finished products are ready to be shipped and sold.
With minimal knowledge about how the market for fashion works, it was tough for the three new faces to identify the customers’ demands. To test the market, Zatare took baby steps by introducing earrings for women, and rings and bracelets for both men and women. With the immense response they received, to their utter surprise, they gathered that the ratio of customers was exceeded by men. The owner and creative director, Ifrah says: “The market here is very unpredictable. It is interesting to see that men, too, want to accessorize to make a bold statement.” Ifrah draws inspiration for her designs from her own style. She chooses what suits her tastes, along with the latest trends of Aldo, ZARA and H&M, that have proven to be crowd favourites.
Using Instagram and Facebook as their primary platform, Zatare makes minimalistic designs and content. At the exhibition of Grand Boulevard held in July, Zatare had the opportunity to exhibit their work. After growing up in Germany, when Ifrah finally settled down in Bangladesh, she was determined to create an identity of her own. Zatare has been the perfect platform that helped her learn more about the people, and assist her in adjusting as well. Grand Boulevard was one of the chances she, along with her partners, got to closely interact with the customers and learn about them.
If you happen to riffle through their social media accounts, you will notice the use of Greek Mythology. In Redwan’s (Owner and Head of Operations) words: “With the idea to blend art with fashion, the mythologies are used many times to represent boldness and strength.” They supposedly haven’t received any complaints so far about their products.
After they have a few years of growth and experience under their belt, Zatare plans on making themselves recognized overseas as well.