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Getting in groove

  • Published at 04:39 pm May 30th, 2019

Eid look book by Groove

Most often, we forget the difference between a designer and a fashion artist. Tamanna Mou, founder and designer of Groove, has had no fashion training or degree; she is a lawyer. But somehow, she was always praised and encouraged by people around her for having a neat fashion sense that could express her moods, which encouraged her later on to launch Groove.

“I had a very particular motive while I launched Groove,” she says. “Our Bangladeshi fashion industry is still highly dependent on Pakistani/Indian or other styles.” She believes Bangladesh has a number of brilliant, international level designers, but their designs are not available and affordable for everyone. People, nowadays, are very fashion conscious and look for something unique yet affordable. With that concept, she launched Groove almost two years ago. “Groove is a house where we design pieces starting from casual lines to luxury outfits,” Tamanna says. “The designs are made both as basics and can be customized, as per clients’ budget and choice. We use the finest traditional and popular fabrics to promote our cultural delicacies, like muslin, jamdani and taant. Along with that, we use high quality, world famous imported fabrics.” In house, you will find ranges of designs – ethnic, fusion, festive and also some inspired by renowned designers. The pieces are made intricately, with new colour schemes and variant fabrics every season. They have a panel of experienced craftsmen and tailors who work hard day and night to produce the desired attires for the customers.

Groove believes in originality, and they aim to create a signature style for everyone. Tamanna hopes to, one day, take the Bangladeshi fashion industry to new heights.