• Saturday, Nov 23, 2019
  • Last Update : 02:41 am

Couture connection

  • Published at 04:10 pm May 30th, 2019
Rahan & Hoque

Designers Rehan & Hoque's debut

“Rehan & Hoque” is the outcome of two fashion enthusiasts who decided to start a clothing label aimed at the millennials. Maruful Hoque, the creative director of the company and Kinza Rehan, the designer of the label are what make the “Rehan & Hoque” brand. However, it is Nabila Reza, the managing partner of the label who is the beating heart of the company. The three are guided by their common passion towards the fashion industry and the temptation to start a fashion label finally became a reality after completing their studies abroad in different countries and conducting heavy research on the fashion industry.

Their design sensibility is simple with a very strong focus on materials and silhouettes, working with textiles rooted in our subcontinent’s identity, yet with a contemporary and international take. In a consumer world of mass-produced fast fashion, Rehan & Hoque reiterates the belief that real luxury lies in specially crafted products in limited numbers, of high quality. Each and every piece of the collection is a unique one and is of only a single size.

The label has experimented with their debut collection this Eid in terms of different materials, embellishments, and silhouettes but keeping in mind what urban millennials of Dhaka would want to wear. Every particular piece received the same level of love and attention while it was being made and it reflects in each and every stitch. One of the most important philosophies that “Rehan and Hoque” believe in, is that true luxury always excels with excellent craftsmanship and attention to detail. Not only creating products that appeal to the consumers but something that will last for decades. At “Rehan and Hoque” starting from choosing the fabric to adding high-end embellishments, every little detail has been carefully supervised. In their debut collection, pure jamawar/brocade and chiffon were primarily used, keeping in mind the upcoming Eid. However, Rehan and Hoque at the same time wish to accommodate the needs of working women and has dedicated a casual wear range coming soon after Eid.

The brand has an eye on international fashion and its heart in real, accessible clothes that not only look beautiful but also allow the person wearing it to make a statement. Modern, traditional, or elegantly embellished - everything designed by Rehan & Hoque strives to be timeless, beautiful and functional.

Instagram  - rehanandhoque

Facebook - facebook.com/rehanandhoque

Address - House 58/B, Road 21, Banani, Dhaka - 1213 (AIUB building)

Styled by Tasfia Ahmed
Photographed by Zunayed Noor and Raisul Islam
Makeup artist - Ariba Javed Saad
Models - Rakhi Kabir and Shirin Shela