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  • Published at 02:42 pm December 23rd, 2018
AT, Dec 2018, Pg 14, wedding issue
Photo: Courtesy

The B-beauty revolution with Imbue

Having been a loyal member of the 10 step Korean skincare regime cult for over three years, you can imagine my excitement when I heard about a Bangladeshi premium skincare brand that is manufactured in Korea. 

My skin hit an all-time low recently thanks to lack of sleep and stress. I was constantly breaking out which never happened before andmy usually reliable skincare products refused to come to my aid. Just when I accepted that I needed a change in order to nurse my skin back to glowing health, I came across Imbue- the K-beauty brand designed for local skin. Since it sounded too good to be true, I had to give it a shot. Was it a risk putting so much faith in a brand new company? Absolutely! But I was desperate. I have been using their products religiously for the past couple of months and I must say, the results are noteworthy. 

Swept Away Green Tea Foaming Wash (150 ml):

It comes in a generic squeeze tube. The foaming wash doesn’t leave any residue after washing off. Usually most face washes leave skin feeling dry and tight, but I was pleased to find that this product is very gentle on my skin. It helped remarkably to calm active acne and soothe my skin. 

Ezzy Breezy Skin Transforming Elixir (160 ml):

 It’s interesting how Imbue decided to steer clear from conventional titles like toner and essence, and created a unique product that aims to simplify the extensive routine by combining the two. I love how hydrating this elixir is, which primes my skin for the nextsteps. 

Stay Sunny Lightweight Whitening Sunblock (45 ml): 

Probably one of my favorites from this line,this tinted sunblock comes in a pump bottle that helps dispense the product evenly. It blends into the skin right away and does not sweat. For someone who puts the bare minimum effort getting ready in the morning and has to walk every day in the unforgiving heat, the instant brightening and smoothing effect of this product with the SPF 50+ is a life saver.I use this as my only ‘base’ on most days but it also works as a great makeup primer.

Sparkling Squeaky Balm to Oil to Foam (100 ml):

This is perhaps their most fun product! This unique balm melts to foam after massaging onto the skin and removes heavy makeup and dirt. It is packaged in a clean looking tub and comes with a neat little scooper!It simplifies the two-step cleansing routine into just one. Not only does it leave my skin squeaky clean after a gentle exfoliation, it’s not drying at all. I use it as the occasional makeup cleanser but this would work perfectly as a regular face-wash for oily skin. 

Winking Hour Age Rewinding Eye Emulsion (30 ml): 

This eye cream also comes in a tub and is very rich and hydrating. Although they focus more on the age rewinding properties, I also noticed a significant brightening of my panda eyes. It’s worth mentioning that you’ll get a bang for your buck with this long lasting tub. 

Witching Hour Moisturizing Night Emulsion (45 ml): 

Packaged in their signature sleek tub, this night cream is extremely hydrating. My dry skin drinks up the rich formula and I wake up to soft and supple skin.Despite their claims of it being an overnight mask, I use it as a regular night cream and stick to my Laneige overnight mask for the occasional treat.