World Marketing Summit was held in Tokyo from October 13 to 14 with more than 30 speakers and 2,500 attendees, representing as a major event in the world of marketing. Building on the knowledge and know-how of Professor Phillip Kotler, the father of modern marketing, an international group of marketing all-stars was brought together in WMS, aspiring to make a better world through marketing.
Professor Syed Saad Andaleeb, vice-chancellor of BRAC University, was invited by Professor Kotler as a panelist for an interactive session on diversity in marketing, where he deliberated in the "Effectiveness of diversity in marketing in emerging markets.”
Presentations and discussions over the two days covered new marketing trends aimed at building a new sense of dynamism for companies and industries.
