What was your inspiration behind this new venture?
When Yellow Submarine Cafe closed down, I still wanted to be in the food business. As I had an empty house, hence I started baking again with a small oven and employed two workers from Yellow Submarine, who have helped me out with everything and also delivering the products. I had a customer base, so it was pretty easy for me to market it.
Why didn’t you open up an outlet when you began operating?
As I am the sole owner, and didn’t want to take any money from other people, so you can say that I didn’t have the investment to open a proper restaurant.
How did you come up with the name?
I have a friend called Shahtaj who used to make brownies every now and then for her friends and family. She named her bakery Butter, and she also had another stationery company called Banana., we partnered up to sell notebooks at Yellow Submarine Café. So, when I heard the name, I asked if I could use the name for my future venture, and she agreed. And that’s how Butter got its name.
In the bakery scene, what sets you apart from the rest?
We try and deliver our products within 2-3 hours after the order has been placed. And if the delivery is in and around Gulshan, we try our best to deliver the products within 30-40 minutes. This can all be done in due time because we have our own delivery team. We deliver our goods to all the mainstream areas in Dhaka within 2-3 hours, for example, Uttara, Mirpur, Dhanmondi, Banashree, Khilgaon, and so on.
Who are your target customers?
Mostly women (aged between 18-24) and young moms (aged between 28-35), I would say.
Talk about the delivery of your products.
We deliver by using cycles, and sometimes outsource them to other companies when in rush.
What’s on the menu? Factors considered when making it.
Instead of having a huge menu, we target one particular item and try to make a variety of that item. For example, we started off with one basic brownie, and at present, we deliver four different kinds of brownie. Same goes for the other items such as mousse, we started out with one flavour, and now we have three different kinds of mousse. So you can say, we test out with one item which has possibilities to make different variations according to the demand of the customers.
What is the most popular item in the menu?
Overall, I would say the most sold item is the Red Velvet Cheesecake Brownie. But recently, the item which has gained a lot of popularity is Cheesecake In a Jar, which has been selling more than anything else.
A change you’d like to see in the bakery scene.
Well, I would like all the bakeries to have a more homely feel, which most of the commercial ones lack.
Talk about the pricing and your future plans.
The lowest price of any of our items is Tk100, and the most expensive item is the Mini Red Velvet Cake, which is Tk450. Anyone placing an order in Gulshan and Banani, has to order goodies worth at least Tk400, along with a delivery charge of Tk70. We deliver our products from 11am to 8pm, every day.
We have plans of branching out soon. Currently, we have a small outlet in the United Hospital’s food court, and have gotten a pretty good response in just two weeks. Starting from next month, we hope to run it for 24 hours, add some savoury items along the way, and keep our deliveries open, in and Gulshan, till three in the morning during the weekends.
Moreover, we’ll be finally launching a big outlet of our own at Banani (above Preetom) in the end of March or the beginning of April. We’ll start off with a soft launch, and the will consist of all the new items by Butter, along with the entire menu of the Yellow Submarine Café.