Fundamentally an advertising and communication specialist with over 13 years of experience, and currently working at Top of Mind as the Media Director, Sayeda Umme Salma Jhumur is also the proud owner of Kagojer Ishkool, which has more than 28,000 likes on Facebook.
Although a business graduate from Dhaka University, Jhumur has always been passionate about paper crafting. With the craving for something new and a reputation from the corporate world, she started the online page called Kagojer Ishkool on December 11, 2013.
According to Jhumur, her start-up project Kagojer Ishkool is like a hobby and not a business. “It's an initiative to express or show my dreams to people who love and appreciate craft. I started it because of my love for crafting, which I had since childhood but couldn't actually make time to pursue. As time passed I got occupied with my job and building my career, but eventually I realised that if I don't start now, it will never happen,” said Jhumur.
“I believe everyone should have the courage to give wings to their dreams and being a women I think it gets even more challenging, though not impossible. You have to have faith in Allah and have confidence in yourself to make it happen,” she added.
Kagojer Ishkool provides all kinds of services and crafting that include paper. From paper flowers to birthday decoration items, bags, banners, party props, gift boxes, birthday cards, and anything you think can be made out of paper, are made at Kagojer Ishkool.
Jhumur's love for craft and art does not end there. She has been organising different events such as birthdays and anniversaries since 2015, and she has organised around 8/9 events in a year. “In 2014, I supplied paper crafts for my friends and family's birthdays and other events. From there someone noticed the things I supplied for the decorations, and thought I'm capable of covering events as well. And eventually I started covering events, as there are people who think they would like their kids' birthdays solely covered by me. And I also believe that these events are very special to my clients, so I try not to do two events simultaneously, as it is not just business for me,” explained Jhumur.
“Facebook is the only platform where I run my business, there is no other shop. I completely rely on social media, and all my clients are there, a huge number of whom are quite active. I post promotional items on the page and I seldom share it on my personal profile, because I believe Kagojer Ishkool should have its own entity, apart from me,” Jhumur said. Kagojer Ishkool is a business entirely based on social media, and Jhumur makes sure that she keeps the page as updated as possible, as it is a place where she started building her dreams.
When talking about her work and success, Jhumur remembers one particular event, a birthday party of a one year old, which she thinks was the most successful and also very memorable. “It was because the mother gave me full freedom when organising the event. She explained the things she envisioned for her son's birthday, and asked me to plan and organise the event however I wanted it and to do my best. I did, and when she saw everything, she came and hugged me really tight and said I made it better than her dream!” This event was a milestone for Jhumur, and the memory of the client's happiness is even more precious to her than the success of the event.
The best selling items in Kagojer Ishkool includes a variety of things that changes with time, depending on new trends or phases. This year, the party/photo props sales are high, whereas last year it was pompoms.
You can follow Kagojer Ishkool at: https://www.facebook.com/KagojerIshkool/?ref=page_internal