Fifa has urged broadcasters to stop zooming in on ‘hot’ female fans
Fifa is strongly discouraging broadcasters from picking out "hot women" in the crowd at games as part of its efforts to tackle sexism in football.
The anti-discrimination group Fare Network has been working with Fifa to monitor behaviour at and around World Cup games, reports the Independent.
Fare Network executive director Piara Powar said sexism had been the biggest problem at Russia 2018.
He also said there have been several cases of female reporters being grabbed or kissed whilst on air.
Fifa's diversity leader Federico Addiechi said football's world governing body needed to help tackle sexism at the World Cup.
"We've done it with individual broadcasters. We've done it with our host broadcast services," he said, promising that they would, “take action against things that are wrong”.
He also said Fifa has told its broadcast service to stop zooming in on "hot women" in the crowd.
Young women in photo features are indeed very common; photographic agency Getty Images published a photo gallery of "the hottest fans at the World Cup" exclusively featuring young women.
The gallery was later removed by Getty.