Facebook is set to launch a blood donation feature in Bangladesh on Tuesday which is meant to make the donation process easier and safer for people.
"Bangladesh, like many countries, has a shortage of safe blood that pushes patients and their families to a high-stress situation as they try to find blood donors on their own, including by reaching out to their network on Facebook," Hema Budaraju, product manager of Health at Facebook, told BSS on Monday.
But, Facebook can help them by finding ways to more efficiently bring blood donors, people and organizations together, she said.
She added: "We have worked together with non-profit organizations, health industry experts, potential donors and people who have used Facebook to find blood donors to ensure that this feature was designed to be useful to people.”
To encourage the blood donors, Facebook will show a message in news feed or people can edit their profiles to sign up, Hema said, adding that all information of the participants will remain private and set to “only me” by default, but people can choose to share their donor status more widely.
This feature will be available on Android and iOS, while Bangladeshis can go to facebook.com/donateblood to learn more and sign up to be blood donors.
"We hope by raising awareness and growing the number of blood donors in Bangladesh, we can make it easier for people and organizations to give and receive blood in ways that weren't possible before," said Ritesh Mehta, Facebook’s South Asian head of programmes.