The animated character Meena is a hugely popular icon of child rights in Bangladesh and across South Asia. The app is providing a digital platform for children to learn about issues related to their own well-being through entertainment.
The app is available for free on all android devices through Google Play, with a slated release for a iOS version soon.
The game was developed by a Bangladeshi studio, Rise Up Labs.[arve url="https://www.youtube.com/watch?v=LEWTi-Kw9Z4" align="none"/]
The game will help children address a specific problem or to learn certain skills related to health, nutrition, education, gender equity, protection and disaster response.
United Nations Childrens Fund (Unicef) is the world’s largest children’s organisation. Unicef was established on December 11, 1946 and today works in over 190 countries.
“Unicef was founded after World War II to bring help and hope to all children at risk or in need – no matter which country they lived in or what role that country played in the war. Our mission is no less urgent and universal today,” said Unicef Executive Director Anthony Lake.
“With so many children around the world in so much need, we are recommitting ourselves to delivering results for every child.”
The number of children dying before their fifth birthday has been more than halved in the past 25 years.
Hundreds of millions of children have been lifted out of poverty. Out-of-school rates among primary-school-aged children have been reduced by more than 40% since 1990.
Despite this impressive progress, millions of children are still being left behind because they live in poverty or in hard-to-reach communities, because of their gender, race, religion, ethnic group, or because they have a disability.
Nearly 250 million children are growing up in countries affected by conflict and nearly 50 million children have been uprooted from their homes.
“The vision of Unicef for the next 70 years is a world in which our work is no longer necessary -- a world in which every child is healthy, safe, educated, cared for and protected … and all children can make the most of their potential,” said Lake.
“It’s the right thing to do, and the surest path to a better future for us all.”