Sanjida Sumi, 14, along with her mother, came all the way from Narayangaj to Bashundhara City shopping mall to complete her Eid shopping. When Dhaka Tribune asked her why she had come such a long way, she replied that she wanted wear something new, and so they came here to find the “Sharara” dress.
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The 'Sharara' dress is in high demand after Deepika Padukone wore it in the movie 'Bajirao Mastani' Dhaka Tribune
Just like in previous years, dresses named after characters from Indian movies and TV shows have taken local markets by storm this year as well. Sumi’s mother Rokshana Hassan told the Dhaka Tribune: “My daughter and I always try to keep up with Indian fashion, especially during eid. But we couldn’t find the Sharara dress anywhere in Narayangaj. So we had to come to Bashundhara City”.
A tour through most shopping markets, including Bashundhara City, New Market and Chadni Chawk, has shown that Sharara is the most popular dress of this year. According to shop owner Hasanul Huq from Bashundhara City, the public demand for the Sharara dress has been high among teenagers after Deepika Padukone wore it in the movie “Bajirao Mastani.”
Starting from 3 year olds to teenagers, everyone can buy the Sharara dress. Variants of the dress for those between 3 and 8-years-old are being sold for between Tk1500-4000, while teenagers and adults have to pay between Tk3500-10000 for their ones.
However, in Chadni Chawk and in New Market, the dresses are being sold at 20% lower prices.
Another popular dress from this year’s collection is the “Hurram” dress, named after actress Hurram from the TV serial Sultan Suleiman.
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The "Hurram" dress, from the TV show "Sultan Suleiman", is also extremely popular in the Eid markets Dhaka Tribine
Liza, while shopping in Bashundhara City complex with her husband, said: “This is my first eid with my husband and his family after our marriage. All of my husband’s cousins bought the ‘Hurram’ dress, and I want to buy it too because we all want to match our dresses on eid”.
The Hurram dress is being sold in Bashundhara City at Tk2500-15000 for teenagers and at Tk1000-5000 for children. They are priced lower in New Market and Chadni Chawk.