Founder of the tailored SEO content provider talks about his personal and the company’s journey
Content writing, SEO and affiliate marketing form the core of Fraktal Creative’s copywriting operations. It is a community of freelance writers and editors working together to provide quality content.
Taufiq Al Haque, founder of Fraktal Creative shares more in this interview.
What’s the story behind Fraktal Creative?
I joined a content writing agency in 2013 and started my journey as a writer, but I wanted to know more.
Whom was I writing for? Where are these sources coming from? I started investigating on my own and came across websites such as Upwork and Freelancer.
I taught myself how to utilize these platforms to prove my worth to the buyers. After a month of research and self-assessment tests, I got my first project worth a single dollar only. Money wasn’t the make-or-break factor then.
Having no prior experience meant I needed to build my portfolio first and work my way up. The 5-star rating I earned from that project marked the beginning of my journey as a freelancer.
I learned how to optimize my profile and figured out the tricks to attract clients. You have to understand what they want and you need to successfully communicate to them that you can get the job done.
The monthly reports of my profile indicated a rising number of visits and clients. It was then when I decided that I’m no longer going to write. I didn’t want to become a world-famous copywriter. I wanted to be an entrepreneur.
That’s when I founded Fraktal Creative in 2014. I left my part-time job and focused on freelancing. I reached out to other writers, who like myself, were lost. They’re the people who are uncertain about life after graduation.
I wanted to open an organization where they could learn how to break out of their funk and find purpose.
How did you implement your goals and visions in the company?
I wanted to inspire and to be inspired.
Our education system has taught us to look where they tell us to. It’s important to break out of this thought system and I wanted this philosophy to be practiced in Fraktal Creative.
The youth of our country has much to learn and even more to teach. They have a plethora of skills, especially in terms of creativity and writing, but no platform to showcase it.
So I wanted to build an organization where they can incorporate their creativity in words, break the academic railroad they find themselves in and groom them with corporate etiquette required to survive in the cutthroat world of business.
To learn how to navigate the waters, I joined a travel tech agency as a sales officer. I worked in a shared space, so I learned from multiple organizations how a company works and how to run it efficiently.
Fraktal Creative, today, has a complex network of stakeholders. It wasn’t like this initially. I started with a handful of writers and someone who proofread the articles for me.
The company is constantly evolving. We were writing 30 articles a month then. But as of today we have written over 1 million words worth of content. But it wasn’t enough. The company needed more zest.
I joined as a communications officer in a consulting firm while studying for my Masters of Business Administration Degree. I learned how to launch events, handle meetings, and to deliver and pitch projects.
I left the company in January 2020 to invest all my time in Fraktal Creative. I was finally able to put my formal education in use. The things I learned from education, work experience, and research is what shaped Fraktal Creative as a company.
What is unique about your company culture?
Fraktal Creative is a for-profit organization that keeps an eye out for fresh talents willing to learn the corporate culture and how to work with digital media. The company trains its employees on the importance of time management.
The company’s primary goal isn’t to earn money and expand the business. It’s to allow the writers to come out as better professionals and learn how to become better versions of themselves.
Writing for a range of sectors allows them to be well-versed in business, finance, entertainment, and even frivolous activities. They are honing their research and analytical skills allowing them to be fully optimized for the future.
Who are your customers?
The first group includes online or brick and mortar businesses that have websites. We help build their social media copy and produce relevant content related to their business.
Bloggers who focus on blog content and articles fall under the second group. Our writers are passionate about story-telling. No matter how niche or vague the topic is, they are willing to research and disseminate content to the desired audience.
The third group is SEO and affiliate marketers who specialize in keyword services. We understand the advantages directory rankings can bring. So all the content we deliver is regularly updated and relevant.
No article is written for the “sake of it.” We ensure that our content is read. To achieve this by placing keywords relevant to the products or services in our writings organically.
Why is it important to target the youth?
Youth are the leaders of tomorrow. They will be responsible for the changes that will take place in the coming years. If they aren’t equipped with the right tools and skills, then they won’t leave a positive impact.
The potential of the youth of Bangladesh is still untapped. They are capable of doing great things, but they neither have the platform to strive nor the confidence to look beyond the curriculum.
Fraktal Creative aims to teach these individuals how to take control of themselves and their lives. We want our youth to not be limited by the guidelines set by society and education.
How do you measure success?
Fraktal Creative’s global reach doubled since last year, but the company doesn’t measure success based on the number of clients and contents. We have truly triumphed when a client is happy.
Increasing the number of clients isn’t the real agenda. Retaining them is. A client coming in, receiving the order, and leaving is merely a business transaction. Success comes from building relationships.
This is applicable for the writers as well. The true measure of success is when they hail their experience in Fraktal Creative as a good one. It’s beneficial for our name when they can make use of the knowledge and skills they learned from us.
Do you have any words of advice for the youth?
Always be curious. Learn. Learn everyday-life-skills to survive; Learn technical skills to grow; Learn communication skills to make the right connections. Learn and realize that the world isn't set by a fixed curriculum. It's vast and unending, so our drive for knowledge also needs to be unending. Learn how to learn well, and not how to test well. If you're enrolled in a class, ask the right questions about the topic. Don't ask how to get extra marks, or if your attendance was taken. Those are not as important as you actually learning something substantial. I was always a shy kid, but it is the thirst for knowledge and attaining it that has built my confidence as I grew.
Escape the confines of a fixed curriculum that your standardized education has set for you. It's difficult to get out of, but it's very important you unlearn "following the curriculum" and "getting good grades", and actually learn skills. Trust me, nothing else is as important.
Visit Fraktal Creative’s website at www.fraktalcreative.com or contact via mail to [email protected]