• Saturday, Oct 16, 2021
  • Last Update : 09:35 am

Fashion for good: Promoting conscious consumerism

  • Published at 07:52 pm May 20th, 2020

Broqué, the first and only upcycle fashion label of Bangladesh, is hosting ‘Fashion for Good’ -- a first of its kind live online auction event -- on May 21 and 22.  

Dhaka’s renowned fashion designers and labels will be donating one of their designs from their very own exclusive collections. The event will be held on Facebook Live through Zoom. The bidders can join through registration to secure a bidding spot at the event.

This event has been arranged in an attempt to reiterate the importance of helping our affected communities while maintaining social distancing. "Conscious consumerism is key to the effectiveness of the lockdown to ensure that our country survives the Covid-19 impacts on health, our economy, and the safety of our workforce," says Mahenaz Chowdhury, founder of Broqué. "There are people in remote places that need our attention during this crisis. The idea is to encourage people to navigate through the rapidly changing retail experience through an ethical retail therapy." 

The designers will put forward limited time offers along with promo codes for the ones participating in the auction. The event will have designers like Kuhu Plamondon on board. Broqué gives people a chance to buy exclusive, one of a kind, upcycled fashion wear from many celebrities and renowned designers’ personal collections. The idea is to promote previously owned exclusive vintage wear instead of brand-new clothes. The categories of clothing donations include: saris, salwar kamiz, punjabi, summer dresses, formal suits, and jackets. 

Musicians such as Tashwin Talukder and Armeen Musa have also donated clothing for the cause. 

The money raised will be used to help out communities which are most affected by the current lockdown situation. Broqué plans to help the tea garden workers of Kaliti Tea Estate, Sylhet, who have been left unpaid for over four months, the third gender communities, and sex workers across many remote areas of the country. Proceeds from the sales will directly go to organizations working in these areas, namely Somporker Noya Setu and Obhoyaronno, ensuring that it reaches the affected people.

Broqué is collaborating with Spreeha Foundation and Friends of Basha as the NGO partners for this cause. Moreover, the live event will be in collaboration with Women in Arts Bangladesh. Broqué requests everyone to help contribute through fashion and do good for the communities.

Keep an eye out on Facebook to participate in the auction: https://facebook.com/events/s/broque-fashion-for-good/2847589092216863/?ti=cl


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