• Thursday, Oct 29, 2020
  • Last Update : 07:22 pm

Preventive healthcare or curative healthcare?

  • Published at 06:06 pm November 1st, 2019
Healthcare
Photo: Bigstock

In a conversation with Dr Tomohiro Morita on Bangladesh's healthcare services

Japan Medical Center started its journey in Bangladesh three years ago. With the motive of promoting preventive healthcare in Bangladesh, they aim to improve the health status and increase the life expectancy rate. 

The chief medical officer of Japan Medical Center -- Dr Tomohiro Morita -- believes that the health care services can be improved in our country. That too with the aid of preventive healthcare, which is cost-effective, rather than curative healthcare.

Dhaka Tribune got in touch with Dr Tomohiro Morita and here’s what he had to say:

Why did you choose to work with Japan Medical Center? 

This company aims to provide quality medical services to people in Bangladesh. I’m interested in the technology that they are using. In Japan, many startup companies are using such technology to provide medical care but using the same technology in Bangladesh is a unique challenge.

Why did Japan Medical Center choose to start their venture in Bangladesh?





1

Dr Tomohiro MoritaBangladesh is the first and the only country with Japan Medical Center. The owners chose Bangladesh because there's a good number of people and there has been great progress in regards to the economic status.

But in terms of medical status, there is still a shortage of doctors and medical facilities in Bangladesh. In terms of medical services, Bangladesh is lagging behind and there are many challenges to overcome, which is why the company chose to come here.

What is your target market?

For now, we are targeting people who want to invest in themselves and maintain a healthy lifestyle. We want to contribute to the health status of people of all economic statuses, but contributing to the people in rural areas is a little bit difficult in terms of sustainability for now. 

So, for now, we are focusing on the urban areas as the economy is making great progress.

What are the challenges you have faced in operating in this market?

People think institutions that have MRI or CT-scan are good institutions. Many medical service centers install new devices. Non-communicable diseases don’t need such big instruments to be treated.

It is hard to explain to the people that it is important to take possible measures for your health on a regular basis rather than spending a lot of money, time, and effort on depending on the cure for a disease.

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